Best Western

Director Sales & Marketing

Best Western$90K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing preferred
  • Minimum 3 years' experience in sales leadership, preferably in luxury hotels
  • Strong understanding of luxury guest expectations and 5-star service
  • Experience in stakeholder communication, including ownership and asset management
  • Proficient in sales automation tools like ENVISION and PMS systems
  • Collaborative experience with revenue management teams
  • Background in hospitality sales, conference planning or convention skills
  • Knowledgeable in various market segments and able to create strategic plans.

Responsibilities

  • Lead top line revenue generation for group and volume transient sales segments
  • Analyze market trends, share movement, and competitive landscape
  • Develop and implement a comprehensive marketing communications plan
  • Act as the voice of the customer, addressing concerns at all organizational levels
  • Utilize industry data and reporting for decision-making and performance tracking
  • Solicit and manage new and existing accounts to surpass revenue targets
  • Prepare customer correspondence and maintain booking records

Benefits

  • Opportunity to work in a renowned, historic hotel
  • Recognition and awards elevation in a dynamic market
  • Professional growth within a prestigious hospitality environment
  • Collaborative work culture with cross-departmental engagement
  • Participation in industry meetings and community events
Full Job Description
Compensation Type

Yearly

Location

First opened in 1904, The Bellevue-Stratford quickly established itself as one of the most celebrated hotels in the nation-designed in the French Renaissance style and renowned as a vibrant gathering place for presidents, royalty, and cultural icons. After decades of prominence, the historic property was listed on the National Register of Historic Places in 1977 and underwent an extensive restoration beginning in 2021. Reopened in 2024, The Bellevue now stands as a reimagined, multifaceted destination that honors its legacy while welcoming a new generation of travelers, reaffirming its place as The Grand Dame of Broad Street. Its revival has already earned significant industry recognition, including the 2025 AHEAD Americas Awards for Hotel of the Year and Best Guest Rooms, a #6 ranking in Condé Nast Traveler's 2025 Readers' Choice Awards for the Mid-Atlantic, and Gold Key Awards for Best Midscale Lobby and Best Midscale Hotel.

Overview

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group & volume transient. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms only) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. This position is a selling leader and covers a portion of the group market.

Responsibilities

  • Responsible for leading & driving top line revenue for traditional sales segments to include group & volume transient.
  • Assesses & reacts to market trends, market share & the competitive hotel environment.
  • Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
  • Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
  • Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
  • Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
  • Prepare correspondence to customers, internal booking reports and file maintenance.
  • Participate in daily business review meeting, training and other sales related meetings as required.
  • Ability to work with other departments within the hotel to provide quality service to customers.
  • Maintain positive guest relations at all times.
  • Resolve guest complaints, ensuring guest satisfaction
  • Attend Industry Meetings and Tradeshows as requested in addition to Community Events
  • Develop and maintain knowledge of Local and Economic Market trends, Competition and Customers.


Qualifications

  • Bachelor's degree preferred in Marketing
  • At least 3 years' experience as a sales leader, with prior hotel sales experience and progressive luxury hotel sales experience.
  • Deep understanding of Luxury guest expectations and 5-star service delivery.
  • Experience dealing with/communicating with ownership groups and asset management, and our Partner vendors.
  • Proficient in managing/using sales automation (ENVISION) & PMS systems.
  • Experience working collaboratively with revenue management.
  • Prior Hotel experience in Hospitality Sales, Conference Planning, and/or Convention skills.
  • Well-rounded knowledge of all market segments and channel sources, as well as the ability to develop a strategic plan for each.
  • Excellent communication and presentation skills.
  • Excellent relationship-building skills and able to effectively network.

About Best Western

Best Western International, Inc. is a hotel chain with over 4,700 hotels in over 100 countries. The chain, with its corporate headquarters in Phoenix, Arizona, operates 17 brands of hotels, each suited to different market segments. Best Western has a long history dating back to 1946 when it was founded by M.K. Guertin. The company has grown to become one of the largest hotel chains in the world. Best Western is known for its commitment to providing quality accommodations and exceptional customer service. The company has won numerous awards for its hotels and its loyalty program, Best Western Rewards.
Learn more about Best Western
Size
4,381 employees
Market Cap
$45.2 million
Industry
Net Income
-$2 billion
5 Year Trend
+5.3%
Revenue
$31.8 billion
NASDAQ

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