AccorHotels

Director, Sales & Marketing

AccorHotels$130K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven leadership experience in hotel sales and marketing.
  • Experience in hospitality, tourism, or related industries with commercial strategy expertise.
  • Collaborative leadership style focused on team culture and mentorship.
  • Strong communication and relationship-building abilities across all levels.
  • Comfortable with data, forecasting, and budget management.
  • Tech-savvy, proficient with hotel management systems like Opera and Microsoft Office.
  • Natural connector with creativity and energy in a fast-paced environment.

Responsibilities

  • Lead the overall commercial strategy across hotel departments to drive revenue.
  • Develop and implement short- and long-term sales and marketing strategies.
  • Collaborate with leadership and regional teams on pricing and digital marketing strategies.
  • Monitor market and competitor activity to adapt sales and marketing strategies.
  • Oversee departmental budgets and execution of sales initiatives.
  • Cultivate relationships with clients and tourism partners for business development.
  • Lead and mentor a high-performing sales and marketing team.

Benefits

  • Commitment to diversity and inclusion in recruitment and promotion.
  • Opportunities for professional development and career advancement.
Full Job Description
Director, Sales & Marketing

As Director of Sales & Marketing, your key responsibilities are to architect and steer hotel sales and marketing strategies into a new era of growth and innovation. This senior role demands a blend of visionary leadership, strategic marketing genius, and sales expertise, poised to elevate our brand and drive revenue. The ideal candidate will possess a track record of crafting winning strategies, inspiring teams, and forging solid relationships with customers and partners alike.

What you will be doing:
  • Lead the hotel's overall commercial strategy, aligning sales, marketing, events, rooms, and food & beverage initiatives to drive revenue and long-term success.
  • Develop and execute short- and long-term sales, marketing, and business strategies to achieve revenue goals and grow market share.
  • Collaborate with hotel leadership, regional teams, and Fairmont partners to support pricing, forecasting, digital marketing, and commercial performance strategies.
  • Monitor market trends, competitor activity, and business performance to identify opportunities and adapt strategies as needed.
  • Oversee departmental budgeting, forecasting, and the execution of key sales programs and initiatives.
  • Build strong relationships with clients, tourism partners, airport and community organizations, and third-party travel partners.
  • Lead and develop a high-performing sales and marketing team through coaching, mentorship, and ongoing career development.
  • Foster a collaborative, people-focused culture that encourages creativity, accountability, engagement, and continuous improvement.
  • Promote strong communication and teamwork across departments while modeling Fairmont's values and service culture through hands-on leadership.


Qualifications

Your experience and skills include:
  • Proven leadership experience in hotel sales and marketing, with a strong ability to inspire teams and drive results.
  • Experience in hospitality, tourism, or a related industry, with a solid understanding of commercial strategy and revenue management.
  • A collaborative leadership style with a passion for coaching, mentoring, and building strong team culture.
  • Strong communication and relationship-building skills, with confidence engaging clients, partners, media, and team members alike.
  • Comfortable working with data, forecasting, and budgets, with the ability to turn insights into action.
  • Tech-savvy and confident using hotel and business systems, including Opera and Microsoft Office platforms.
  • A natural connector who thrives in a fast-paced environment and brings energy, creativity, and curiosity to the role.
  • Previous experience in a Director of Sales & Marketing role is an asset.


Additional Information

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

About AccorHotels

AccorHotels is a multinational hospitality company that operates in 100 countries with over 4,800 hotels, resorts, and residences. The company was founded in 1967 and is headquartered in Issy-les-Moulineaux, France. AccorHotels operates under several brands, including Sofitel, Novotel, Mercure, and Ibis. The company's mission is to make every guest feel welcome and provide them with a unique experience. AccorHotels is committed to sustainability and has implemented several initiatives to reduce its environmental impact.
Learn more about AccorHotels
Size
214,000 employees
Industry
Founded
1967

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