Sinclair Broadcast Group, Inc

Director, Sales and Marketing

Sinclair Broadcast Group, Inc$135K — $155K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of sales management experience, preferably in media.
  • Proven track record of meeting or exceeding sales goals.
  • Strong analytical skills to interpret market data.
  • Exceptional communication and negotiation skills.
  • Experience leading and developing sales teams.
  • Passion for sales in a fast-paced, digital environment.
  • A valid driver's license with reliable transportation.

Responsibilities

  • Amplify the sales and marketing strategy to enhance market presence.
  • Lead the sales team in implementing local strategies for business growth.
  • Develop and execute innovative sales tactics to exceed targets.
  • Mentor and inspire the sales team to drive overall performance.
  • Analyze market trends and customer needs for opportunity identification.
  • Build strong relationships with key clients to improve satisfaction and loyalty.
  • Celebrate team wins to foster a positive sales culture.

Benefits

  • Competitive salary with results-based bonuses.
  • Participation in a retirement plan.
  • Comprehensive health, dental, and vision plans.
  • Flexible spending accounts for health-related expenses.
  • Sick leave, vacation time, and personal time off.
  • Parental leave for new parents.
  • Employee stock purchase plan to enhance investment in the company.
Full Job Description
Job Description

This Job Description May Cause Extreme Excitement and Career Growth

Sound like the right fit? Check out the checklist below and if it sounds like you, hit "Apply Now" and let's chat.

Your Day-to-Day (aka the Playbook)

oHelp Us Thrive: You'll be at the forefront of our efforts to amplify our sales and marketing strategy. Your main mission will be to amplify our market presence while ensuring we hit our ambitious sales targets. Your success is our success, and we believe in celebrating wins!

o Results-Driven: Amplify our media sales efforts by leading the sales team to implement local sales and marketing strategies to attract, grow and retain business, showcase opportunities and deliver results across our multi-media content platforms and digital assets.

o Strategic Planning: You'll develop and implement innovative sales and marketing strategies that will amplify our sales performance. You'll be the mastermind behind tactics that not only meet but exceed our sales goals.

o Team Development: Leading, mentoring, and inspiring a team of sales professionals is no small feat! Your ability to motivate and enhance their skills will be crucial in driving performance and achieving success together.

o Market Analysis: Dive deep into market trends, data, and customer needs. By understanding what drives our clients, you'll identify new opportunities for expansion and growth, ensuring we stay ahead of the competition.

o Authentic Relationships: Building strong, lasting relationships with key clients and stakeholders is crucial. You'll be the driving force behind our brand, amplifying customer satisfaction and loyalty through excellent service.

What We're Looking For

o Proven Sales Ability: We're looking for someone with experience as a Sales Director or other sales management and leadership roles, ideally in a media-related industry. We value your drive, energy, and passion for achieving results.

o High-Impact: A passion for achieving sales goals, amplifying growth and a results-driven mindset will set you apart. We want someone who's excited to push boundaries in a digital first environment and make an impact.

o Analytical Mindset: Strong analytical skills to assess market data and trends. Your insights will help guide our sales and marketing strategies.

o Strong Communication Skills: You're a natural at building relationships, negotiating and communicating effectively. Proficiency with digital tools and applications is a must.

o A Passion for Leading Others: You should be able to inspire your team, amplify their strengths while guiding them toward our collective goals, foster a collaborative environment and make a difference.

o A Willingness to Grow: Do you thrive in unified environments? The media world is constantly evolving, and the ability to learn, adapt, and embrace challenges in a fast-paced, digital-first environment is key.

The Practical Stuff

o A valid driver's license, up-to-date insurance, and reliable transportation are necessary for connecting with clients in your community.

The Compensation Package: Enjoy competitive base salary with an enticing results-based bonus structure that rewards your hard work. Our people love our benefits package.

EEO AND INCLUSIVITY

The base salary compensation range for this role is $135,000 to $155,000 and performance based bonuses. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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