Sinclair Broadcast Group, Inc

Director, Sales and Marketing

Sinclair Broadcast Group, Inc$90K — $120K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of relevant sales management experience, preferably in a media-related industry.
  • Demonstrated success in achieving ambitious sales targets and driving growth.
  • Strong analytical abilities to interpret market data and trends effectively.
  • Excellent communication skills for relationship building and negotiation.
  • Proven leadership qualities with the ability to mentor and inspire a sales team.
  • Adaptability to thrive in fast-paced, evolving digital environments.

Responsibilities

  • Develop and implement innovative sales and marketing strategies to enhance sales performance.
  • Lead the sales team to execute local sales initiatives, attracting and retaining business.
  • Conduct market analyses to identify opportunities for growth and expansion.
  • Build and maintain strong relationships with key clients and stakeholders.
  • Motivate and enhance the skills of sales professionals to drive team performance.
  • Celebrate team wins to foster a positive, high-energy work environment.

Benefits

  • Join a creative and collaborative team culture that values fun and rewards performance.
  • Enjoy a comprehensive benefits package alongside a competitive base salary.
  • Participate in meaningful work that positively impacts local businesses through effective advertising solutions.
  • Access to career development resources, including training, mentorship, and advancement opportunities.
Full Job Description
Job Description

Your Day-to-Day (aka the Playbook)

o Help Us Thrive: You'll be at the forefront of our efforts to amplify our sales and marketing strategy. Your main mission will be to amplify our market presence while ensuring we hit our ambitious sales targets. Your success is our success, and we believe in celebrating wins!

o Results-Driven: Amplify our media sales efforts by leading the sales team to implement local sales and marketing strategies to attract, grow and retain business, showcase opportunities and deliver results across our multi-media content platforms and digital assets.

o Strategic Planning: You'll develop and implement innovative sales and marketing strategies that will amplify our sales performance. You'll be the mastermind behind tactics that not only meet but exceed our sales goals.

o Team Development: Leading, mentoring, and inspiring a team of sales professionals is no small feat! Your ability to motivate and enhance their skills will be crucial in driving performance and achieving success together.

o Market Analysis: Dive deep into market trends, data, and customer needs. By understanding what drives our clients, you'll identify new opportunities for expansion and growth, ensuring we stay ahead of the competition.

o Authentic Relationships: Building strong, lasting relationships with key clients and stakeholders is crucial. You'll be the driving force behind our brand, amplifying customer satisfaction and loyalty through excellent service.

What We're Looking For

o Proven Sales Ability: We're looking for someone with experience as a Sales Director or other sales management and leadership roles, ideally in a media-related industry. We value your drive, energy, and passion for achieving results.

o High-Impact: A passion for achieving sales goals, amplifying growth and a results-driven mindset will set you apart. We want someone who's excited to push boundaries in a digital first environment and make an impact.

o Analytical Mindset: Strong analytical skills to assess market data and trends. Your insights will help guide our sales and marketing strategies.

o Strong Communication Skills: You're a natural at building relationships, negotiating and communicating effectively. Proficiency with digital tools and applications is a must.

o A Passion for Leading Others: You should be able to inspire your team, amplify their strengths while guiding them toward our collective goals, foster a collaborative environment and make a difference.

o A Willingness to Grow: Do you thrive in unified environments? The media world is constantly evolving, and the ability to learn, adapt, and embrace challenges in a fast-paced, digital-first environment is key.

The Practical Stuff

o A valid driver's license, up-to-date insurance, and reliable transportation are necessary for connecting with clients in your community.

Why Join AMP Sales & Marketing Solutions? / The Reasons You Should Hit "Apply Now"

o Serious Work, Seriously Cool People: Be part of a bold team that values creativity, collaboration, and fun! We are all for work that is rewarding.

o The Compensation Package: Enjoy competitive base salary with an enticing results-based bonus structure that rewards your hard work. Our people love our benefits package.

o We Make a Real Difference (Not Just Talk About It): At AMP Sales & Marketing Solutions, we help local businesses thrive through advertising strategies that create tangible impacts. Our media sales team isn't just selling ads; they're the boots on the ground, making a real difference where it counts. (And yes, it feels pretty good.)

o Career Growth Opportunities: We believe in investing in you. That's why you'll have access to training, mentorship, and career advancement opportunities to help you thrive. We are a leader in our industry, flexing our local charm and national muscle, to provide you with options to amplify your career in your local market or join one of our AMP Sales & Marketing Solutions teams in another city.

AMP is us. It's you. It isn't just a name; it's a mission. A promise to amplify our reach, amplify our innovation, and most importantly, amplify you. If you're ready to grow your career and help businesses achieve their goals, we'd love to hear from you.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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