job purpose: The Director, Revenue Growth Management (RGM) - Bottler & eComm will lead RGM strategy and execution for the fairlife® Bottler and eCommerce businesses. This role is accountable for shaping and delivering multi-year revenue and profit growth through effective pricing, pack, and trade strategies across fairlife's portfolio, including Core Power® High Protein Shakes.
The role works closely with the Coca-Cola Bottlers and actively participates in Bottler governance routines to align on strategy, secure buy-in, and drive consistent execution across the system. It also partners closely with Sales, Finance, Marketing, and Supply Chain to translate strategy into customer-level execution, providing insights and guidance that support sustainable, long-term growth.
responsibilities: - Lead end-to-end Revenue Growth Management for the fairlife® Bottler and eCommerce businesses.
- Develop and own multi-year price pack architecture across brands, channels, and categories, to identify and drive long-term revenue and profit growth.
- Establish pricing guardrails and channel-specific trade strategies to ensure market coherency and margin delivery, with strategies tailored to the Bottler system and eCommerce environment.
- Partner closely with the Coca-Cola Bottlers and participate in Bottler governance routines to align on pricing, pack, and trade strategy across the system.
- Partner with Sales, Commercial, Finance and Marketing to support Annual Business Planning, value chain initiatives, and customer execution.
- Provide pricing and trade guidance at both a portfolio and customer level, assessing risks and opportunities.
- Oversee post-promotion analysis and continuously optimize promotional cadence, depth, and mechanics, including eCommerce-specific tactics.
skills/qualifications required: - 8+ years' experience in RGM, Sales Finance or Commercial Planning.
- Strong strategic thinking, with the ability to shape long-term strategy and translate it into actionable plans.
- Strong influencing skills, with a proven ability to build alignment and drive decisions across partners and cross-functional stakeholders.
- Strong financial acumen.
- People leadership experience, with the ability to manage coach and develop a direct report.
- Ability to handle ambiguity and work in a fast paced, entrepreneurial environment.
- Ability to work independently and collaboratively across several groups in a fast paced, entrepreneurial environment.
- Exceptional analytical and technical skills.
- Excellent presentation and written communication skills.
- High proficiency with all Microsoft Office platforms.
how fairlife nourishes you: At fairlife, we believe in better - and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.
- Comprehensive medical, dental, and vision coverage, effective day one!
- Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
- Paid Time Off to recharge and support work-life balance
- Paid parental leave & adoption assistance (up to $10,000)
- Parental support & family care benefits, including childcare resources and lactation support
- 401(k) to support retirement planning with up to 9% in employer match
- Wellness reimbursement (up to $500 for qualified wellbeing expenses)
- Employee Assistance Program (EAP) for emotional wellbeing and work-life support
- Company-paid life insurance and short-term disability
- Employer HSA funding (for HDHP participants)
- Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
- Learning & development programs to unlock your full potential
- Rewards & recognition, matching gifts, free product, and Business Resource Groups
fairlife's nour!sh program is designed to meet you where you are - supporting your individual wellbeing journey while enabling you to do your best work every day.
position location: Chicago, IL
reports to: VP, RGM
travel requirements: <10%
exempt/nonexempt: Exempt
*Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Base pay range:
$165,000-$185,000 USD
