Job Description
Role Summary
The Director, Public Health Marketing leads portfolio-level public health marketing strategy for the U.S. Vaccines Business Unit, driving engagement with consumers, customers, stakeholders, and trusted voices to advance vaccine confidence, access, acceptance, and uptake.
This role is accountable for translating public health and market insights into integrated, omnichannel marketing and ecosystem activation strategies that deliver business impact while strengthening partnerships across the public health ecosystem.
This role will lead a team committed to expanding vaccine acceptance and uptake, mobilizing customers and stakeholders behind our vaccine portfolio, strengthening the systems that make vaccination easier, and proactively shaping the ecosystem to stay ahead of tomorrows challenges
Role Responsibilities:
Lead Four Strategic Capabilities
1. Improve Vaccine Acceptance and Uptake
2. Mobilize Customers and Stakeholders
Engage and align public health customers, advocacy organizations, professional societies, and key stakeholders behind portfolio objectives.
3. Strengthen and Optimize the Vaccination Ecosystem
Identify opportunities to improve vaccine access, delivery, and ecosystem effectiveness.
Partner across the healthcare and public health landscape to address barriers and enable sustainable vaccination solutions.
4. Anticipate and Mitigate Ecosystem Threats and Opportunities
Monitor behavioral, programmatic, funding, competitive, and healthcare trends impacting portfolio performance.
Drive proactive planning and recommendations to address emerging risks and capitalize on opportunities.
Enterprise Leadership
Lead and develop a high-performing, inclusive team of 5 Associate Directors and lead a digital engagement team to support content development and execution.
Create and guide execution of strategic priorities across the Public Health Marketing organization.
Serve as the subject matter expert on public health stakeholders, customer dynamics, and ecosystem trends.
Drive alignment and collaboration across Brand Marketing, Customer Engagement, Communications, Medical Affairs, Policy, IAM, Contracting, and Field teams.
Lead annual planning, performance measurement, and budget management
Minimum/Preferred Education Requirements
Minimum – BS/BA
Preferred – MBA/MA/MPH
Required Experience and Skills:
8+ years of experience in marketing, public health, market access, policy, stakeholder engagement, or related commercial functions.
Proven success developing and executing strategic and omnichannel marketing initiatives.
Strong stakeholder management skills with experience influencing and partnering with senior internal and external stakeholders.
Demonstrated ability to lead cross-functional teams and drive organizational alignment.
Strong innovative, analytical, and strategic problem-solving skills.
Experience leveraging data, insights, and performance metrics to drive decisions and optimize results.
Exceptional communication, presentation, and change leadership capabilities.
Track record of building, developing, and enabling high-performing teams through inclusive leadership.
Preferred Experience and Skills:
U.S. vaccines commercial, public health, and policy experience.
Deep understanding of the vaccine and public health ecosystem.
Experience working with CDC, public health agencies, professional societies, advocacy organizations, and other vaccine stakeholders
Experience with customer analytics, digital engagement, and omnichannel customer strategies
Demonstrated success driving vaccine confidence, access, equity, and uptake initiatives
Leadership Profile
A strategic, innovative, and collaborative leader who combines deep public health expertise with strong marketing acumen to mobilize stakeholders, strengthen the vaccination ecosystem, and drive sustainable portfolio growth and public health impact.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Required Skills:
Accountability, Accountability, Adaptability, Animal Vaccination, Change Leadership, Creativity, Customer Engagement, Digital Marketing, Global Health, Market Access, Marketing Automation, Marketing Budget Management, Marketing Initiatives, Market Research, Medical Affairs, Omnichannel Marketing, Organizational Alignment, People Leadership, Pharmaceutical Sales Marketing, Proactive Planning, Product Launches, Public Health, Public Health Research, Stakeholder Engagement, Stakeholder Management {+ 2 more}
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
The salary range for this role is
$190,800.00 - $300,300.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
25%
