IA Financial Group

Director, Promotion and Communications

IA Financial Group$110K — $130K *
Finance & Insurance
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in marketing and corporate communications with 5+ years of leadership experience
  • Bachelor's or master's degree in Marketing or related field
  • Excellent strategic thinking and political acumen
  • Exceptional coordination of complex projects and multi-initiative management
  • Advanced French and intermediate English skills are required

Responsibilities

  • Develop and execute business strategy for Individual Insurance, Savings, and Retirement sectors
  • Lead promotion and communication strategies for individual products
  • Guide team to create targeted and impactful campaigns
  • Monitor market trends to inform strategies
  • Manage marketing and communication budgets effectively
  • Serve as strategic advisor and partner to senior leadership
  • Coach and engage team members to meet business objectives

Benefits

  • Flexible group insurance coverage and telemedicine services
  • Competitive retirement savings plan
  • Employee share purchase plan
  • Vacation program, wellness days, and personal development opportunities
  • Employee and family assistance program
  • Ergonomic furniture program
  • Performance bonus and discounts on iA products
Full Job Description
Job Description

As Director, Promotion and Communications, you will play a key role in developing, aligning, and executing the go-to-market strategy for the Individual Insurance, Savings, and Retirement sectors.

Reporting to the Senior Director, Marketing, Communications and Implementation, you will actively contribute to the sector's strategic planning and serve as a trusted advisor in achieving business objectives. You will lead a team of approximately 20 employees to support business growth while creating value for our partners and clients.

This position offers an excellent opportunity to showcase your strategic thinking, inspiring leadership, and ability to influence within a collaborative, supportive, and innovation-driven environment.

What You'll Accomplish With Us

As Director, Promotion and Communications, you will be at the heart of our mission. Your key responsibilities will include:
  • Participating in the development and execution of the business strategy for the Individual Insurance, Savings, and Retirement sector.
  • Leading the go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products.
  • Guiding the team in the delivery of impactful, differentiated campaigns tailored to target audiences, market competition, and partner needs.
  • Monitoring market trends and competitive positioning to help shape promotion and communication strategies.
  • Defining marketing and communication budgets and ensuring effective budget tracking and management.
  • Acting as a strategic advisor and business partner to senior leadership and cross-functional teams.
  • Leading, coaching, and engaging team members to successfully deliver initiatives and achieve business objectives.


What could accelerate your success in this role

We're looking for someone who:
  • Is recognized for their strong strategic thinking and political acumen.
  • Stands out for their ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously.
  • Demonstrates exceptional leadership, autonomy, and organizational skills.
  • Is known for their ability to advise senior leadership teams and influence key stakeholders.
  • Has over 15 years of experience in marketing and corporate communications, including at least 5 years leading teams.
  • Holds a bachelor's or master's degree in Marketing or a related field.
  • Has an advanced level of French and an intermediate level of English, as the role requires communicating, advising, and coordinating promotional and communication initiatives with partners, internal clients, and teams located across Canada on a frequent basis.


Why You'll Love Working With Us
  • A work environment where learning and development are combined with a shared pursuit of excellence.
  • Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth.
  • A healthy, safe, equitable, and inclusive workplace where people can thrive and reach their full potential.
  • The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring, innovative workspaces.


Competitive Benefits
  • Flexible group insurance coverage and telemedicine services.
  • Competitive retirement savings plan.
  • Employee share purchase plan.
  • Vacation program, wellness days, and personal development opportunities.
  • Employee and family assistance program.
  • Ergonomic furniture program.
  • Performance bonus, discounts on iA products, and much more.


Apply now and get ahead of your career, where your talent really belongs!

Still unsure about applying?

At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply - your place might be with us, and we want to get to know you!

Location(s)
Quebec / 1080, Grande Allee West

Other Possible Location(s)
Montreal / 1981 McGill College Avenue

Company

iA Financial Group

Posting End Date
2026-09-02

About IA Financial Group

IA Financial Group is a Canadian insurance and financial services company. The company offers a wide range of products and services including life and health insurance, mutual funds, securities, auto and home insurance, mortgages, and loans. IA Financial Group has been in business for over 125 years and has over 5,500 employees. The company is committed to sustainability and has been recognized for its efforts in this area. IA Financial Group is also committed to giving back to the community and has a strong corporate social responsibility program.
Learn more about IA Financial Group
Size
5,500 employees
Industry

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