Harrison and Star

Director, Programmatic

Harrison and Star • $100K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in paid media with strong Programmatic advertising skills (DV360, The Trade Desk, Amazon DSP)
  • Experience managing large-scale, data-driven media campaigns across Search and Social platforms
  • Proficient in performance analytics, forecasting, pacing, and A/B testing
  • Ability to manage multi-million dollar budgets with strict performance accountability
  • Strong communication and client-facing skills with a knack for simplifying complex ideas
  • Good understanding of attribution models, conversion tracking, and incrementality testing
  • Self-starter with a mindset for fast-paced and collaborative environments

Responsibilities

  • Serve as the go-to expert for clients in Programmatic and oversee Search and Social channel performance
  • Own campaign strategy and execution across multiple platforms like DV360 and The Trade Desk
  • Build and present detailed media plans, including budget allocations and KPIs
  • Drive campaign optimization using real-time bidding and audience segmentation
  • Collaborate with teams to create test-and-learn strategies for improved performance
  • Maintain high-touch communication with clients, offering strategic recommendations and performance reports
  • Stay informed on trends in ad tech and data privacy to strengthen campaign strategies
  • Analyze performance and deliver executive-level insights and recommendations
  • Develop strategic roadmaps that align with client business objectives, focusing on efficiency and scale
  • Mentor junior team members on performance marketing best practices

Benefits

  • In-office collaboration for a minimum of three days a week, fostering teamwork
  • Opportunities for professional development and mentorship within the agency
  • Exposure to a variety of clients and industries, enhancing diverse experience
  • Access to leading ad tech platforms and tools for campaign execution
  • A fast-paced, dynamic work environment that encourages entrepreneurial thinking
Full Job Description
Agency:
Omnicom Media

Job Function:
Media

Job Subfunction:
Performance Media

Job Description:

About the Role:
Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (Tradedesk, DV360, Amazon) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting.

This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.

Key Responsibilities:
  • Serve as the clients' go-to expert in Programmatic while also overseeing Search and Social channel performance for client campaigns
  • Own end-to-end campaign strategy and execution across DV360, The Trade Desk, Amazon DSP, Google Ads, Meta, and more
  • Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
  • Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, and platform algorithms
  • Collaborate with creative and analytics teams to develop test-and-learn strategies that improve performance across all channels
  • Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps
  • Stay ahead of trends in ad tech, platform capabilities, and data privacy regulations to inform and future-proof campaign strategy
  • Analyze performance across channels, synthesize insights, and deliver executive-level reporting and recommendations
  • Develop strategic roadmaps and test plans that ladder up to client business goals, with a strong focus on efficiency and scale
  • Train and mentor junior team members in performance marketing best practices and platform fundamentals

Requirements

  • 5+ years of experience in paid media with deep, hands-on expertise in Programmatic advertising (DV360, The Trade Desk, Amazon DSP)
  • Proven experience managing large-scale, data-driven media campaigns across Search (Google/Bing) and Social (Meta, TikTok, LinkedIn)
  • Skilled in performance analytics, forecasting, pacing, A/B testing, and translating insights into action
  • Comfortable managing multi-million dollar budgets with accountability to strict performance KPI
  • Excellent communication and client-facing skills, with the ability to simplify complexity and drive alignment
  • Strong understanding of attribution models, conversion tracking, and incrementality testing
  • Self-starter mindset and thrives in a fast-paced, entrepreneurial, and collaborative environment


United States: $100,000.00-$150,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

About Harrison and Star

Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
Learn more about Harrison and Star
Size
500 employees
Industry
Founded
1986
NASDAQ

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