Job DescriptionIT is being rewritten in real time, and ServiceNow is leading it. We're looking for a product marketing leader to own the story that ties our AI-native IT portfolio together - how Autonomous Service Operations, Autonomous IT, and the products underneath them add up to one market-defining category, not a list of features.
Reporting to the Sr. Director, Product & Solutions Marketing, Technology Workflows, this is a portfolio-level role, not a product-line one. Product-line PMMs on ITSM, ITOM, and the rest of the Technology Workflows team already own positioning, messaging, and GTM execution for their own products. Your job is to define how those stories connect: the category narrative, the AI-native thesis, and the through-line that makes ServiceNow's Autonomous IT vision bigger than the sum of its products.
You're a product marketer at your core - sharp on positioning, messaging, and GTM - but you operate at the altitude of a CMO. You think across business units, not within one, and you can turn a fragmented set of product stories into a single, credible narrative that CIOs and CTOs actually believe. This role has no direct authority over the product-line teams whose stories it connects, so your currency is the quality of your thinking and the relationships you build with your PSM peers.
What you get to do in this role - Define the portfolio-level narrative and go-to-market strategy for Autonomous IT - the story that connects ITSM, ITOM, and emerging AI-native solutions into one coherent category, while product-line PMMs own execution within their own areas.
- Own the AI-native category play: positioning, thought leadership, and the flagship narrative that puts Autonomous IT on the map with customers, analysts, and the industry.
- Shape connective GTM across the portfolio - integrated campaigns, a unified analyst and press narrative, and a flagship story that fellow PSM leaders build their own programs around.
- Take the stage as ServiceNow's voice on Autonomous IT with customers, analysts, and press - the person who can explain where the category is headed and why ServiceNow is positioned to lead it.
- Build trusted relationships with CIOs, CTOs, and IT leaders at the companies buying into this vision, and translate what they care about back into the portfolio story.
- Partner with global marketing, product management, sales, solution consulting, and the partner ecosystem - not to run their programs, but to make sure they all add up to one story.
- Cultivate a portfolio-wide library of customer proof points spanning industries and use cases that make the Autonomous IT thesis concrete instead of aspirational.
- Build and grow a team of product and solutions marketers who can execute at this altitude alongside you.
QualificationsTo be successful in this role you have:- 10+ years in product marketing, product management, or marketing leadership, including experience owning positioning and GTM across multiple products or a portfolio - not just a single product line.
- Direct experience in IT operations, ITSM, ITOM, security, or adjacent enterprise software, with enough technical fluency to speak credibly with IT buyers and their teams.
- A track record of building category or platform narratives - you can point to work where several product stories became one bigger story the market bought into.
- Proven ability to lead through influence across peer product marketing teams, product management, sales, and marketing - this role earns alignment, it doesn't mandate it.
- Fluency in AI-native product marketing: you can talk about what agentic AI actually does for a customer, not just that AI is transformative.
- Experience hiring, coaching, and growing high-performing marketing teams.
- Comfortable moving between executive-level narrative work and hands-on execution - decks, talk tracks, and campaign briefs included.
- Bachelor's degree required, MBA preferred.
- Up to 25% travel to support customer, analyst, and industry events.
JV19
For positions in this location, we offer a base pay of
$173,200 - $303,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
