Hyland Software

Director, Product Marketing

Hyland Software • $130K — $180K *
US-AnywhereRemote in Westlake, OH
Enterprise Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in B2B product or solution marketing
  • Team leadership experience
  • Familiarity with enterprise software markets (content management/process automation)
  • Ability to convey customer value from product capabilities
  • Strong written, verbal, and collaborative skills
  • Experience with data-driven performance measurement

Responsibilities

  • Define and guide messaging and positioning for Hyland's products
  • Lead go-to-market strategies including segmentation and persona-based messaging
  • Act as a strategic partner across product, sales, demand generation, and customer success
  • Identify content needs and oversee marketing and sales materials development
  • Lead strategic planning and portfolio oversight for product marketing initiatives
  • Build and mentor a high-performing team of product marketers

Benefits

  • Remote work option
  • Opportunities for professional development
  • Supportive company culture focused on collaboration
  • Access to modern marketing tools and technologies
  • Empowerment to shape strategic initiatives and business outcomes
Full Job Description
Overview

Director, Product Marketing

Location: US Remote Work Arrangement: Remote
About the Role

The Director, Product Marketing is responsible for defining and leading the department strategy, performance, and results of the product marketing function across Hyland's portfolio. This position leads multiple product marketing teams and senior individual contributors responsible for developing differentiated messaging, leading go-to-market strategy, and enabling revenue growth through cross-functional alignment.
Your Role Responsibilities? Here's What You'll Do.
  • Define and guide differentiated messaging and positioning for Hyland's product portfolio in partnership with product management and cross-functional stakeholders.
  • Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging, and plan and execute product and solution launches with cross-functional alignment.
  • Act as a senior strategic partner across product, sales, demand generation, and customer success to shape business outcomes and drive pipeline growth.
  • Identify content needs and oversee development of marketing and sales materials, partnering with sales enablement to ensure teams are equipped with effective messaging and insights.
  • Lead department-level strategic planning and portfolio oversight of product marketing programs and initiatives, evaluating and improving processes to drive efficiency and effectiveness.
  • Build, coach, and develop a high-performing team of product marketers, identifying future leaders and fostering a culture of accountability, collaboration, and continuous improvement.
Role Essentials

You'll need these skills to hit the ground running:
  • 10+ years of experience in B2B product or solution marketing, including team leadership.
  • Experience in enterprise software markets such as content management or process automation.
  • Strong ability to translate product capabilities into clear, meaningful customer value.
  • Excellent written and verbal communication and cross-functional collaboration skills.
  • Demonstrated experience using data-driven approaches to measure performance and improve results.
What We'd Like to See

These are a plus but not required:
  • MBA or other advanced degree.
  • Experience engaging with industry analysts and shaping market perception.
  • Proven track record building and scaling high-performing marketing teams.
  • Familiarity with modern marketing tools, technologies, and best practices.
  • Proven ability to operate effectively and lead through influence in a matrixed organization.

About Hyland Software

Hyland Software is a content services provider and software company that is headquartered in Westlake, Ohio. The company was founded in 1991 and has since grown to become a leading provider of enterprise content management software. Hyland Software's products are used by organizations in a variety of industries, including healthcare, financial services, government, higher education, and more. The company's flagship product is OnBase, a content services platform that provides document management, case management, and business process automation capabilities. Hyland Software has offices in the United States, Europe, and Asia.
Learn more about Hyland Software
Size
4,000 employees
Industry
Information Technology
Founded
1991
* Ladders Estimates

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