Director - Product Marketing

Autonomize Inc

$130K — $180K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in product marketing, healthcare marketing, product management, consulting, or related experience.
  • 5+ years in healthcare tech, health plans, provider organizations, pharmacy, or healthcare services.
  • Experience launching enterprise software, SaaS, AI, or healthcare technology solutions.
  • Strong executive communication and storytelling skills.
  • Experience with complex sales cycles and translating technical concepts into business value.
  • Proven ability in defining product positioning, portfolio strategy, naming, and packaging frameworks.

Responsibilities

  • Create differentiated messaging for Autonomize's various platforms and solutions.
  • Develop executive narratives for key healthcare stakeholders.
  • Translate complex AI concepts into clear customer value.
  • Establish consistent messaging across products and channels.
  • Lead product taxonomy and naming governance.
  • Create product packaging strategies aligned with market needs.
  • Drive and measure product launch effectiveness and market adoption.

Benefits

  • Opportunity to impact the future of healthcare.
  • Autonomy and ownership in role with growth potential.
  • Comprehensive health, vision, and dental insurance paid by employer.
  • Retirement plans and disability insurance offered.
  • Employee assistance programs available.
Full Job Description
The Opportunity

This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Executive Leadership.

You will own the portfolio messaging strategy, product taxonomy, launch strategy, competitive differentiation, and go-to-market narrative for Autonomize AI's platform and solutions. You will help establish Autonomize as a category-defining leader in healthcare AI while ensuring our portfolio is organized, named, packaged, and communicated in ways that make it easy for customers to understand, adopt, and buy.

The ideal candidate combines deep healthcare expertise with exceptional storytelling abilities and experience bringing innovative technology solutions to market.

What You'll Do

Own Product Positioning and Messaging

  • Create differentiated positioning for Autonomize Intelligence Platform, AI Studio, Knowledge Center, Command Center, Genie AI, and future offerings.
  • Develop executive-level narratives that resonate with payer, provider, pharmacy, and healthcare operations leaders.
  • Translate complex AI concepts into clear business outcomes and customer value.
  • Establish messaging frameworks that ensure consistency across products, solutions, campaigns, and customer-facing communications.


Lead Product Portfolio Strategy, Taxonomy, and Packaging

  • Establish and maintain the company's product taxonomy and portfolio architecture across platform capabilities, AI agents, workflows, solutions, and industry offerings.
  • Own product naming strategy and governance, ensuring a consistent and scalable framework as the portfolio expands.
  • Define product packaging and commercialization strategies that align customer needs, market opportunities, and revenue objectives.
  • Partner with Product Management and Executive Leadership to evaluate portfolio gaps, expansion opportunities, and market alignment.
  • Ensure consistency across the website, sales materials, product documentation, analyst communications, and customer-facing assets.
  • Simplify how customers understand, evaluate, and purchase Autonomize offerings by creating clear product hierarchies and value propositions.


Drive Product Launches and Market Adoption

  • Lead launch strategy and manage roadmap for new products, capabilities, and solutions.
  • Partner with product management and customer success to identify and manage beta customers.
  • Develop launch plans to support analyst relations, media, customer communications, events, sales enablement, and demand generation.
  • Ensure consistent messaging and positioning throughout the customer journey.
  • Measure launch effectiveness and adoption, incorporating learnings into future releases.


Enable Revenue Growth

  • Build sales enablement programs, battlecards, competitive intelligence, presentations, ROI frameworks, and solution narratives.
  • Partner with sales leadership to improve win rates and accelerate pipeline conversion.
  • Develop industry-specific messaging and vertical campaigns.
  • Support strategic customer and prospect engagements.
  • Help define value frameworks that clearly articulate business, operational, and financial outcomes.


Establish Category Leadership

  • Help shape and evangelize emerging concepts in a fast-moving market.
  • Support analyst relations, media engagements, speaking opportunities, and industry events on product-specific topics.
  • Drive product-specific content strategy across whitepapers, case studies, executive presentations, blogs, webinars, research initiatives, and executive communications.
  • Influence how the market understands the future of AI-powered healthcare operations.


Champion Customer Evidence

  • Build compelling customer stories, business cases, and outcome-driven proof points.
  • Partner with Customer Success to identify and document measurable value delivered by the portfolio and specific target offerings.
  • Develop reference programs and customer advocacy initiatives.
  • Translate operational outcomes into strategic narratives for healthcare executives.


Understand the Market

  • Monitor healthcare, AI, regulatory, and competitive trends.
  • Conduct market research and customer interviews.
  • Develop competitive positioning and differentiation strategies.
  • Provide market intelligence to product and executive leadership teams.
  • Continuously assess market dynamics to inform portfolio, packaging, and go-to-market decisions.


What We're Looking For

Required Experience

  • 10+ years of product marketing, healthcare marketing, product management, consulting, or related experience.
  • 5+ years in healthcare technology, health plans, provider organizations, pharmacy, or healthcare services.
  • Demonstrated experience launching enterprise software, SaaS, AI, or healthcare technology solutions.
  • Strong executive communication, storytelling, and presentation skills.
  • Experience supporting enterprise sales organizations and complex buying cycles.
  • Proven ability to translate complex technical concepts into compelling business value.
  • Experience defining product positioning, portfolio strategy, naming conventions, packaging, and go-to-market frameworks.


Preferred Experience

  • Experience with AI, machine learning, automation, analytics, or digital transformation platforms.
  • Familiarity with healthcare operations such as utilization management, care management, appeals and grievances, claims, pharmacy, quality, or regulatory functions.
  • Experience working with analysts, media, and executive thought leadership programs.
  • Experience working as a senior individual contributor.


What Success Looks Like

In your first 12 months, you will:

  • Elevate Autonomize AI's market positioning and category leadership.
  • Establish a scalable product architecture, taxonomy, naming framework, and packaging strategy across the portfolio.
  • Strengthen sales enablement and competitive differentiation.
  • Lead successful launches of new platform capabilities, solutions, and AI-powered offerings.
  • Increase analyst, media, and industry awareness.
  • Build a scalable customer evidence and advocacy program.
  • Create product consistency across messaging, website experiences, analyst engagement, product launches, and sales materials.
  • Simplify how customers understand, evaluate, and purchase Autonomize offerings.
  • Help accelerate pipeline growth and revenue impact through compelling market narratives.


What We Offer

  • A chance to make a real impact in the future of healthcare
  • Autonomy, ownership, and the ability to chart your own growth path
  • Competitive compensation and benefits
  • 100% employer-paid health, vision, and dental insurance
  • Retirement plans (401k), disability insurance, and employee assistance programs


To Apply

Please email your resume and a brief statement of interest to or apply via our website: www.autonomize.ai/careers

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