Job Title: Director, Product - HOKA Performance Apparel
Reports to: Sr. Director, Product - HOKA Apparel & Accessories
Location: Portland, OR (Hybrid)
Typically 3 times per week in office, Tuesday - Thursday
The RoleAs Director of Performance Apparel (Road & Trail), you'll lead the product strategy, line planning, and seasonal execution for HOKA's global Performance Apparel business. You'll define the vision and long-range strategy, translating consumer, athlete, marketplace, and business insights into compelling product opportunities that drive brand impact and commercial growth. You'll own the end-to-end product creation process, collaborating with cross-functional teams to deliver best-in-class product experiences and storytelling that solve real runner needs and elevate the category globally.
Your Impact- Build and evolve global strategy for HOKA Performance Apparel across Road and Trail, partnering with senior leadership
- Define category priorities, line architecture, seasonal opportunities, and long-range product direction using consumer, athlete, regional, marketplace, and financial insights
- Lead product creation from opportunity identification and briefing through commercialization and go-to-market readiness
- Guide technical product decisions across fit, fabric, construction, layering systems, weather protection, race, training, and trail use cases
- Partner with Design, Development, Materials, Costing, and Supply Chain to deliver consumer-right product that meets quality, margin, calendar, and brand expectations
- Drive alignment across Merchandising, Design, Development, Sports Marketing, Regional teams, Retail Experience, Marketing, and Sales
- Lead product storytelling and presentations at key GTM gates, translating strategic intent, consumer insight, and product value into clear stories
- Create regular practice of consumer engagement, athlete feedback, field testing, market travel, trend research, and competitor analysis
- Translate insights into focused briefs, strategic recommendations, and product solutions that solve real runner needs
- Lead, coach, and develop the Performance Apparel PLM team, setting clear priorities, expectations, ownership, and development plans
- Foster an inclusive, collaborative, high-accountability team culture that reflects Deckers and HOKA values
Who You Are- Bachelor's degree in Product, Merchandising, Design, Business, Apparel/Textiles, or related field required; Master's degree preferred
- 7-10 years of related product line management, merchandising, product creation, or category management experience required, with performance apparel product creation experience required
- Experience in running, outdoor, trail, activewear, or sport performance categories strongly preferred
- Experience across men's and women's apparel preferred
- 3+ years of people leadership experience required, with demonstrated ability to coach, develop, and retain talent in a global or matrixed organization
- Experience working with athletes, wear testing, technical materials, fit, and global GTM milestones preferred
- Strong product judgment and deep knowledge of performance apparel, including technical fabrics, fit, construction, layering systems, weather protection, runner needs, and competitive market dynamics
- Proven ability to translate consumer, athlete, marketplace, trend, and financial insights into clear strategy, actionable product briefs, and compelling product stories
- Exceptional storytelling and presentation skills, with the ability to communicate strategic direction, product value, and technical concepts with clarity and confidence
- Demonstrated ability to influence stakeholders, lead through ambiguity, balance competing priorities, make timely decisions, and drive results in a fast-paced global organization
- Proactive, self-motivated, highly accountable leader with strong business acumen, analytical thinking, organizational discipline, and comfort using Microsoft applications and collaborative work tools
What We'll Give You - - Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$154,700.00 - $208,800.00
The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:
Portland, Oregon
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
