The Role
We're looking for a Director of Design, Growth Products to lead and scale design across our most critical growth experiences. This role owns the end-to-end design strategy for key growth surfaces including new user onboarding, product activation, expansion experiences, and cancellation/retention flows.
You will partner closely with Product, Engineering, Data, and Marketing to drive measurable business impact while delivering intuitive, high-quality user experiences. This is a hands-on leadership role for someone who thrives at the intersection of strategy, craft, experimentation, and people leadership.
What You'll Own
- Design strategy and execution for growth-focused product areas, including:
- New user onboarding and first-run experiences
- Product activation and adoption flows
- Monetization, upgrade, and retention experiences
- Cancellation, downgrade, and save flows
- The design vision and roadmap for growth products, ensuring alignment with company goals and user needs
- A team of product designers, including hiring, coaching, performance management, and career development
- Design quality, consistency, and usability across growth touchpoints
- A strong experimentation culture-leveraging A/B testing, data, and qualitative insights to continuously optimize experiences
Responsibilities
- Lead and mentor a team of designers focused on growth and lifecycle experiences
- Partner with Product and Engineering leadership to define strategy, priorities, and success metrics
- Translate business goals into clear user experience strategies and scalable design solutions
- Champion user-centered design while balancing speed, experimentation, and impact
- Establish and refine processes for design discovery, iteration, and delivery
- Use data, research, and experimentation to inform decisions and measure outcomes
- Advocate for design at the executive level and contribute to broader product leadership discussions
What We're Looking For
- 8+ years of experience in product design, with 3+ years in a design leadership role
- Proven experience designing B2B2C and/or SaaS products, ideally with complex workflows
- Strong background in growth, onboarding, activation, or lifecycle design
- Demonstrated ability to drive measurable outcomes (activation, retention, conversion, churn reduction)
- Experience leading and scaling high-performing design teams
- Strong product thinking and the ability to balance user needs with business goals
- Comfort working in fast-paced, ambiguous environments with cross-functional partners
- Excellent communication, storytelling, and stakeholder management skills
Nice to Have
- Experience designing for agency platforms, CRM tools, or marketing technology
- Familiarity with experimentation frameworks and growth metrics
- Experience working in remote-first or distributed teams
Why GoHighLevel
- Own some of the most impactful growth experiences in the product
- Lead and shape a growing design organization
- Work with a passionate, product-driven team solving meaningful problemsCompetitive compensation, benefits, and flexibility
The salary range for this position is $246000 - $312000 annually. (Bonus Pay included)
#LI-Remote #LI-MP1
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
