ResponsibilitiesLead Minecraft's Platform Growth StrategyDrive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities.
Lead Minecraft's Growth EcosystemsOwn the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.
Build Strategic Distribution PartnershipsDevelop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.
Lead High-Performing Endpoint Marketing TeamsLead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.
Create Scalable Growth SystemsDevelop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.
QualificationsRequired Qualifications: - Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
- 4+ years people management experience or indirect people management experience (or virtual teams)
Preferred Qualifications:- 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
- 6+ years of people management experience leading and developing teams.
- Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
- Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
- Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
- Experience launching and scaling mobile products and mobile ecosystem marketing programs.
- Experience building and managing strategic partnerships that deliver measurable business outcomes.
- Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
- Experience leading cross-functional initiatives within a complex, matrixed organization.
- Analytical, business planning, and strategic thinking capabilities.
- Executive communication and stakeholder management skills.
- Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies.
- Experience leading global marketing initiatives across international markets.
- Experience working with education technology products and adoption-focused marketing.
- Experience managing partner-funded marketing investments and co-marketing programs.
- Passion for gaming, player communities, and ecosystem-driven growth.
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Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.