Microsoft

Director, Platform Growth & Ecosystem Marketing, Minecraft

Microsoft$130K — $251K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience, OR Bachelor's Degree with 6+ years experience, OR equivalent experience.
  • 4+ years of direct or indirect people management experience.
  • 8+ years in mobile/platform/eco marketing, strategic partnerships, or gaming.
  • 6+ years of experience leading and developing teams.
  • Experience with major gaming platforms and retail relationships.

Responsibilities

  • Lead Minecraft's platform growth strategy by developing strategic partnerships.
  • Own growth strategy for Minecraft's China and Education ecosystems.
  • Build and scale partnerships across various ecosystems to increase player access.
  • Lead a multidisciplinary marketing organization focused on growth and strategic partnerships.
  • Create scalable systems for repeatable growth in distribution and ecosystems.

Benefits

  • Opportunity to work with a leading gaming franchise.
  • Collaborative environment with a focus on innovative growth strategies.
  • Potential for both personal and professional development within a major gaming company.
Full Job Description
Responsibilities

Lead Minecraft's Platform Growth Strategy

Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities.

Lead Minecraft's Growth Ecosystems

Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities.

Build Strategic Distribution Partnerships

Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth.

Lead High-Performing Endpoint Marketing Teams

Lead a multidisciplinary organization spanning platform marketing, growth ecosystem marketing, strategic partnerships, and program management while coaching leaders and building scalable operating models that drive impact through others.

Create Scalable Growth Systems

Develop partnership frameworks, annual planning processes, measurement approaches, and execution models that transform platform, ecosystem, and distribution opportunities into repeatable growth engines for the Minecraft franchise.

Qualifications

Required Qualifications:
  • Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
  • 4+ years people management experience or indirect people management experience (or virtual teams)

Preferred Qualifications:
  • 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing.
  • 6+ years of people management experience leading and developing teams.
  • Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam.
  • Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives.
  • Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets.
  • Experience launching and scaling mobile products and mobile ecosystem marketing programs.
  • Experience building and managing strategic partnerships that deliver measurable business outcomes.
  • Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems.
  • Experience leading cross-functional initiatives within a complex, matrixed organization.
  • Analytical, business planning, and strategic thinking capabilities.
  • Executive communication and stakeholder management skills.
  • Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies.
  • Experience leading global marketing initiatives across international markets.
  • Experience working with education technology products and adoption-focused marketing.
  • Experience managing partner-funded marketing investments and co-marketing programs.
  • Passion for gaming, player communities, and ecosystem-driven growth.

#MojangJobs

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Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

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Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
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