Director, Performance Marketing

Ramp

$130K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in performance marketing, with 3+ years managing a team in B2B, SaaS, or fintech environments.
  • Experience scaling performance budgets of $10M+ annually across various channels.
  • Strong analytical skills, particularly in attribution and ROI measurement.
  • Creativity in campaign strategies, with a willingness to test unconventional approaches.
  • Exceptional leadership skills with a track record of developing high-performing teams.
  • Strong business acumen to balance efficiency against growth opportunities.

Responsibilities

  • Lead Ramp's multi-channel performance marketing strategy, including paid search and social.
  • Manage and mentor a team of channel experts to promote accountability and creativity.
  • Develop frameworks for budget allocation and performance measurement to maximize ROI.
  • Collaborate with cross-functional teams to optimize marketing spend and align with growth goals.
  • Drive creative experimentation to improve conversion rates through close collaboration with design teams.
  • Identify and scale emerging performance channels to support Ramp's future growth.
  • Report performance metrics and insights to executive leadership, ensuring alignment with strategic goals.

Benefits

  • 100% coverage for medical, dental, and vision insurance for employees.
  • 401k plan with employer matching contributions.
  • Flexible PTO policy allowing for personal time off.
  • Fertility health reimbursement account of up to $5,000 per year.
  • Work-from-home stipend for home office setup.
  • Wellness stipend to promote health and fitness.
  • Parental leave for new parents.
  • Relocation assistance to NYC or SF if necessary.
  • Pet insurance offered to support pet health.
Full Job Description
About the Role

Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramp's substantial marketing investment for maximum impact. As a key member of the Growth leadership team, you'll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation.

What You'll Do
  • Lead Ramp's multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
  • Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
  • Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
  • Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
  • Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
  • Identify, test, and scale emerging performance channels and technologies to future-proof Ramp's growth.
  • Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.


What You Need
  • 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
  • Proven success scaling large performance budgets ($10M+ annually) across multiple channels.
  • Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
  • Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
  • Exceptional leadership and people management skills with a track record of building and developing teams.
  • Strong business acumen and judgment to balance efficiency with bold growth bets.


Nice-to-Haves
  • Experience in fintech, payments, or SaaS with long sales cycles.
  • Exposure to influencer/UGC, connected TV, or other frontier channels.
  • MBA or advanced degree in quantitative or business discipline.
Benefits available to all full-time Ramp employees (Global)
• Flexible PTO
• Unlimited AI token usage
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend

United States
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more
• Relocation support to NYC or SF (as needed)

Canada
• Group medical, dental, and vision coverage through Sun Life
• Life, AD&D, and disability coverage
• Fertility drug coverage (up to $4,000 lifetime)
• Group Retirement Plan with employer match (RRSP + DPSP)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
• Employee Assistance Program and virtual care through Lumino Health

United Kingdom
• Private medical insurance through Freedom Elite
• Virtual GP and at-home care via eMed x Livi
• Workplace pension through Penfold, with salary sacrifice option
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

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