Director - Performance Marketing

hireVouch • $90K — $130K *
Toronto, ON M3C 0E3Hybrid
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in performance marketing or growth with direct management of paid channels.
  • Track record of scaling spend efficiently while enhancing cohort quality.
  • Expertise in measurement techniques, including attribution methods and funnel analysis.
  • Strong analytical skills and comfort with data metrics like LTV and contribution margin.
  • Experience working with Product and Engineering teams for effective tracking implementations.
  • Ability to lead creative testing initiatives without formal design skills.
  • Startup mentality: adaptable, proactive, and hands-on in executing tasks.

Responsibilities

  • Own paid acquisition strategies across major channels like Google, Meta, TikTok, and affiliates.
  • Develop and maintain a performance growth model linking spend to cohort quality and margin.
  • Lead all aspects of campaign strategy, including targeting, bidding, and optimization.
  • Collaborate with Brand and Creative teams to establish a system for effective creative development.
  • Work with Product and Engineering to ensure robust measurement and attribution systems.
  • Foster a culture of experimentation with growth strategies using various testing methods.
  • Manage performance reporting and forecasting to provide insights to leadership.

Benefits

  • Significant autonomy in decision-making and execution.
  • Opportunity to expand role with potential team-building responsibilities.
  • Involvement in testing and optimization across the full marketing funnel.
  • Collaborative environment working with cross-functional teams.
  • High ownership of channels leading to personal impact on company growth.
Full Job Description
About the Role

We're hiring a Director, Performance Marketing to take full ownership of paid acquisition across all major channels. This is a hands-on, in-platform individual contributor role built for someone who wants to drive results, not just report on them.

You'll have significant autonomy to test, optimize, and scale campaigns across the full funnel. As the company grows, this role may expand to include managing performance agencies or contractors. This position is ideal for performance-driven marketers who learn quickly, execute efficiently, and take full ownership of their channels.

What You'll Do
  • Own the paid acquisition engine across key channels (e.g., Google/YouTube, Meta, TikTok, Apple Search Ads, affiliates/partners-based on performance signal).
  • Build and maintain a performance growth model connecting spend 12 cohort quality 12 LTV, payback, and margin to guide budget allocation.
  • Lead end-to-end campaign strategy and execution: targeting, bidding, landing pages, funnel optimization, creative testing, and audience expansion.
  • Partner closely with Brand and Creative teams to build a repeatable system for high-performing creative through clear briefs, rapid iteration, modular testing, and learning agendas.
  • Collaborate with Product, Engineering, and Data teams to ensure best-in-class attribution and measurement (pixel/CAPI/server-side events, MMP/CDP integrations, event taxonomy, identity resolution where relevant).
  • Establish an experiment-driven growth culture using incrementality tests, holdouts, geo tests, and lift studies.
  • Own channel-level forecasting and performance reporting for leadership, including weekly insights, monthly planning, and scenario modeling.
  • Scale responsibly by optimizing CAC, improving cohort quality, and driving efficient growth as budgets increase.
  • As the organization grows, help build the team and/or manage agencies across channels, creative operations, and growth analytics.

What You Bring
  • 8+ years of experience in performance marketing or growth, with significant hands-on ownership of paid channels.
  • Proven ability to scale spend while improving efficiency (CAC/payback) and maintaining strong cohort quality.
  • Deep expertise in measurement, including attribution, conversion APIs/server-side tracking, funnels, cohorts, and incrementality methodologies.
  • Strong data fluency, with comfort working in dashboards and metrics such as LTV, retention curves, contribution margin, and cohort analysis (SQL is a plus).
  • Experience collaborating closely with Product and Engineering teams to translate marketing needs into clean, validated tracking implementations.
  • Strong creative judgment and process, with the ability to run structured creative testing programs without being a designer.
  • A startup mindset: pragmatic, fast-moving, high-ownership, and comfortable building from zero.

Bonus Points
  • Experience in startup or high-growth environments
  • Hands-on experience with TikTok Ads, LinkedIn Ads, or other emerging paid platforms
  • Familiarity with advanced attribution tools and measurement setups
  • A creative eye or interest in copywriting and creative brainstorming

About hireVouch

hireVouch Careers

There has never been a more opportune time to join hireVouch, a leading entity in the innovative employment landscape. This company stands out as a beacon of professional growth and diversity, offering a plethora of job opportunities across various sectors.

Explore the Opportunities

At hireVouch, the commitment to innovation and leadership in the industry propels the company forward. Candidates are invited to explore numerous positions, from internships to full-time roles, each packed with benefits aimed at nurturing skills and career advancement.

Engage in Meaningful Work

hireVouch leads with a culture that values diversity and inclusion, ensuring all team members have access to the tools and training necessary for success. The company's environment encourages professional development through leadership training programs and hands-on innovation.

Join a Dynamic Team

Being part of the hireVouch team means more than just filling a position. It's about contributing to a culture of growth, where every member’s input is valued and drives the company forward. Collaboration and networking are at the heart of hireVouch, with a global team dedicated to pushing the boundaries of what's possible.

Innovate and Transform

hireVouch is a hub for those who are driven to innovate. The company offers a platform where creativity meets technology, creating solutions that redefine industries. Professionals at hireVouch lead the charge in deploying groundbreaking strategies that set new standards in the market.

Career Development at hireVouch

The trajectory of a career at hireVouch is filled with endless possibilities. The company supports its team members with robust training programs, access to cutting-edge tools, and opportunities for upward mobility. From mastering technical skills to enhancing leadership capabilities, hireVouch is committed to helping individuals achieve their professional goals.

Diversity and Inclusion

Embracing diversity, hireVouch implements comprehensive diversity training programs that enrich the company’s inclusive culture. This approach not only enhances team dynamics but also contributes to a broader perspective in decision-making and innovation.

Apply Today

Discover the array of job opportunities at hireVouch by exploring open positions that align with your skills and interests. The hiring process at hireVouch is designed to be transparent and engaging, ensuring that every candidate is able to showcase their strengths from the resume submission to the interview stage.

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JOIN THE TEAM AT HIREVOUCH

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