Job Description:Job SummaryThe Director of Video Programming Strategy leads the development and execution of a data-driven YouTube programming strategy to grow and optimize a multi-channel portfolio. This role oversees content planning, performance tracking, and strategic analysis to inform programming decisions, prioritize investments, and drive audience and revenue growth.
The position serves as a YouTube subject matter expert, partnering closely with Editorial, Video, Marketing, Data, and Product teams to translate insights into actionable strategies. This is a hybrid work position.
Key ResponsibilitiesStrategy & Leadership- Develop and implement a comprehensive, data-informed YouTube programming strategy aligned with growth objectives
- Partner cross-functionally to set programming priorities based on audience and business needs
- Provide strategic guidance on platform best practices, features, and competitive trends
- Translate insights into actionable recommendations for creative teams
Programming & Optimization- Research, identify, and pitch new programming verticals and growth opportunities
- Build research frameworks for pilot development and ongoing series optimization
- Oversee content slate planning to ensure balanced and optimized publishing cadence
- Collaborate with optimization teams to improve release schedules, titles, thumbnails, and discoverability
Analytics & Reporting- Prepare regular performance reports and strategic recommendations for leadership
- Develop creative performance lookbacks for pilots and franchises
- Define and monitor key performance indicators (KPIs)
- Analyze competitive landscape, monetization models, and growth strategies
- Partner with Data and Product teams to build reporting dashboards and performance tools
QualificationsExperience:- 7+ years of experience in programming strategy, content insights, or optimization within a major media organization or multi-channel network
- Proven track record of significantly growing YouTube channels in subscribers, views, watch time, and revenue
Skills & Abilities:- Exceptional analytical skills with ability to translate data into actionable programming strategies
- Proficiency with YouTube Analytics, third-party analytics platforms, and data visualization tools
- Strong strategic thinking and decision-making skills
- Ability to manage multiple initiatives in a fast-paced environment
- Excellent communication and presentation skills
- Collaborative mindset with ability to influence cross-functional teams
Working Place: New York, New York, United States Company : 2026 Virtual March 26th -Travel + Leisure Co. 
