Director, U.S. Marketing – Platform TechnologiesThe Director, U.S. Marketing – Platform Technologies will lead the downstream marketing strategy for enabling technology platforms, including robotics and digital solutions. This role is responsible for building and executing a unified platform strategy that drives adoption, commercial performance, and long-term growth across multiple orthopedic indications.
Operating at the intersection of strategy and execution, this leader will define go-to-market approaches, optimize commercial models, and ensure successful product lifecycle management across the U.S. market.
Platform Strategy & Marketing Leadership
- Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
- Shape value propositions, positioning, and demand generation strategies
- Develop annual and long-range marketing plans, including segmentation and targeting
- Align platform strategy with indication-based marketing teams
Go-to-Market & Commercial Strategy
- Own go-to-market strategies for capital and enabling technologies
- Develop pricing and commercial models (capital, service, software, value-based)
- Drive adoption across key customer segments including IDNs and ASCs
- Partner with sales teams to enable effective commercialization
Forecasting & Business Planning
- Lead demand forecasting, revenue planning, and performance tracking
- Establish and monitor KPIs tied to adoption, utilization, and growth
- Partner with Finance and Supply Chain on planning and capital deployment
- Provide insights and updates to senior leadership
Product Lifecycle Management
- Lead full lifecycle management including launches, upgrades, and phase-out strategies
- Drive installed base optimization and asset utilization strategies
- Ensure seamless customer transitions and minimal disruption
Launch Excellence Leadership
- Build and lead a U.S. downstream Launch Excellence capability
- Develop standardized frameworks, tools, and governance for launches
- Ensure alignment across marketing, sales enablement, and training
- Drive continuous improvement through post-launch performance tracking
Qualifications & Experience- Bachelor’s degree required; MBA or advanced degree preferred
- Significant experience in marketing, product management, or commercial strategy
- Leadership experience within MedTech; robotics or digital solutions strongly preferred
- Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
- Strong financial acumen, including forecasting and pricing strategy
Travel Amount: 50%
The anticipated base compensation range for this position is $143,000 - $220,000USD annually. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. It is not typical for an individual to be hired at the high end of the range for their role at Smith + Nephew. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. In addition to base pay, we provide competitive bonus and benefits, which include medical, dental, and vision coverage, 401k, tuition reimbursement, medical leave programs, parental leave, and generous PTO, paid company holidays annually and 8 hours of Volunteer time and a variety of wellness offerings such as EAP.
