Position SummaryThis role is not eligible for immigration sponsorship
Role and ResponsibilitiesRole & ResponsibilitiesReporting to the Senior Director Owned Media of Mobile(MX) Marketing, the Director of Social Media and Culture will take a pivotal role in shaping and defining Samsung's brand in the USA along with driving revenue growth across our mobile product categories (Smartphones, PCs, Tablets, Wearables (Watch/Audio/Ring). This role will manage Samsung's social media, influencer/creator programs, and community engagement initiatives.
This person will be responsible for managing and driving our Owned Social and Influencer/Creator/Talent strategy and execution, including:
Samsung's Organic Social presence across social platforms Samsung's Creator/Influencer program, comprising a mix of "celeb" Influencers and Micro/Macro Creators (#TeamGalaxy) Samsung's Nano community creator program that help drive social conversation at scale Samsung's Members program that engages with our most loyal fans and celebrates their love for our products Driving Samsung's place in Culture in the US
The objectives of this role are simple:Drive
cultural relevancy that puts the Samsung brand on the map in the US, causing people to follow us and engage with our brand Create
insane social conversation, both on and off Samsung platforms that deliver a disproportionate share of voice for us Showcase
Samsung innovation with human-powered stories and content that fuels desire for our products, and drives people to want to touch/try devices in real life
This is a role where those who share a passion and ambition to change the market and disrupt status quo will shine. You'll have the freedom and flexibility to be bold and disruptive in your approach and leverage an amazing cross-functional support team around you to bring your vision to life. We'll expect you to help secure multiple awards and industry/peer recognition for your work.
Although this role is mobile-specific, other Samsung groups will expect you to be a source of best practice and expertise, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the "go-to" resource for guidance and will need to act with confidence and strong leadership.
You'll be working heavily with Samsung's internal teams in Korea to align on global-local strategies and implementations. You'll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification.
This is a fast-paced environment with a great mix of strategic planning, rapid execution and a bit of hustle!
Position Objective- Develop a comprehensive social media and influencer strategy to meet earned media targets per brand, leading the development of all social media campaigns for organic social media accounts, and collaborating with the paid media team to leverage high-performing organic content
- Partner with the Agency of Record(s) to define immediate and long-term playbooks, guiding a team on platform growth strategy
- Own the full influencer mix from nano to macro to celebs, developing a strategy that optimizes influencer performance and adapts to changes in the creator ecosystem
- Provide thought leadership in developing brand storytelling across all social media platforms, advising on narrative trends that complement brand strategies and high-performing formats
- Own the social media KPI scorecard focused on brand and commercial contribution, working in partnership with the x-functional Samsung and Agency Partner team, and leveraging reporting tools
- Partner and collaborate with cross-functional teams to regularly optimize and refine social strategy and content
- Assist in social/talent shoots, as needed
- Build and maintain strong relationships with representatives of key social platforms and tools
- Participate in regional and global meetings and check-ins, as needed
- Develop and maintain a global social media calendar across all platforms
- Manage the organization and receipt of all creative assets from the respective teams
- Negotiate & execute commercial terms & contracts - working with internal stakeholders such as Legal, Finance, Compliance and Procurement
- Track, analyze and report against marketing KPIs and metrics, and take corrective action where needed
- Identify synergies between your programs and our Carrier/Retail account teams and their specific needs to ensure that Carriers/Retailers achieve their goals
- Drive all communications assets, advertising, promotional materials and PR inputs related to your initiatives, working closely with agency partners and x-functional teams
- Work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines
- Ensure that the x-functional team across the organization is fully aware of your programs and activities and leverage them in the maximum way possible (e.g. integrating into retail or CRM communications)
Skills and QualificationsMinimum Qualifications- BA/BS degree in marketing, communications or business management; 12+ years of relevant progressive marketing experience
- 10 years+ in GTM Execution across Social/Influencers/Talent
- An iterative thinker who can challenges the status quo
- Consummate collaborator committed to communication excellence
- Experience negotiating complex deals and programs with large, international companies
- Experience working with technology platforms and internet brands
- Existing connections and relationships with the world's leading media & internet brands
- Ability to think strategically about issues, leading to recommendations and action plans
- Ability to think quickly and make decisions, sometimes without all the necessary information
- Comfortable presenting at the Executive level
- Strong project/program management experience
#LI-RM1
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://yoursamsungbenefits.com/home/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance, Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
