Director of Sales

Westin Virginia Beach Town Center

$90K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of hotel sales experience
  • High School diploma or GED required
  • Excellent verbal and written communication skills
  • Strong understanding of hotel sales and competitive sets
  • Basic computer skills for data analysis and email communication

Responsibilities

  • Drive total hotel revenue and improve RevPAR Index year-over-year
  • Execute the sales process to secure group business and corporate accounts
  • Implement the hotel’s overall business plan effectively
  • Analyze the competitive set and advise the sales team accordingly
  • Optimize staff performance to align with the business mission
  • Build relationships with hotel ownership and corporate staff

Benefits

  • Opportunities for career advancement within a growing company
  • Collaborative working environment with key hotel leaders
  • Access to training and mentoring for sales team
  • Ability to work with a premium hotel brand
  • Supportive company culture recognized for excellence
Full Job Description
Overview:

Exciting Director of Sales Opportunity!

We are currently on the hunt for a Director of Sales.The ultimate mission of this role will be to drive market share growth and guest satisfaction. This is a phenomenal opportunity for someone excited to work with a premium brand and Crestline Hotels & Resorts, a company that has continuously been labeled a great company to work for!

A strong predictor of success for the Director of Sales will be the ability to:
  • Quickly understand market conditions and provide leadership around maximizing opportunities for revenue growth from new and current customer base and nearby competition
  • Drive a culture of success and effective sales tactics while mentoring the existing sales team
  • Develop cohesion with the General Manager, Revenue Management, and Regional Sales staff to ensure alignment and open communication
  • Possess excellent selling skills and style to connect quickly with customers


The Director of Sales should also be able to work closely and collaborate effectively with:
  • All key leaders across the hotel to include the General Manager, Assistant General Manager, Front Office Manager, and other Operational Leaders
  • Crestline's Executive and Regional Sales Leadership, and Revenue Management
  • Additional Corporate Staff and key members across the Corporate level to include Human Resources, Centralized Accounting, and Senior Operations staff


Potential Career Paths:

Director of Sales - Complex/Area Director of Sales - Director of Sales & Marketing - Regional Director of Sales - Regional Vice President of Sales - Vice President of Sales & Marketing

Key Duties & Responsibilities:
  • Strong focus on the growth of Total Hotel Revenue and positive RevPAR Index Change Year-Over-Year - your ability to influence and increase these upon starting is key
  • Understanding and execution of the Sales Process to effectively contract group business and secure corporate negotiated rate accounts
  • Understand and champion the hotel's overall Business Plan with a strong focus on execution
  • Ensure a strong understanding of the hotel's Comp Set and provide any recommendations to the Field Sales Staff and General Manager
  • Staff Optimization - ensure all newly hired and current sales staff understand their mission and have the tools to execute successfully on the Business Plan
  • Develop and get to know key players to include Hotel Ownership and pertinent Field/Corporate Staff


Education and Experience:
  • High School Graduate or General Education Degree (GED) with 3-5 years of equivalent work experience - you have a passion for Hotel Sales coupled with a competitive, hunter mentality!
  • Strong understanding of Hotel Sales and Comp Sets with a proven track record of success
  • Exceptional communication skills both verbal and written - your ability to communicate and influence by word and writing is a must
  • Basic Computer Skills - you must have the ability to communicate effectively through email as well as manipulate and analyze information quickly from spreadsheets and databases


Preferred Skills and/or Education:
  • Bachelor's Degree
  • Premium-branded Select, Focused, or Extended Hotel Stay experience
  • Delphi experience for Hilton/Marriott Hotels or Envision for Crestline's Hyatt hotels


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