Area Director of Sales

Westin Virginia Beach Town Center

$90K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High School Graduate or GED plus 3-5 years of relevant experience in hotel sales.
  • Strong understanding of hotel sales processes and competitive sets.
  • Proven track record of achieving sales success in hotel environments.
  • Exceptional verbal and written communication skills for effective influence.
  • Experience with premium branded hotels, particularly in select or extended stay categories.

Responsibilities

  • Manage and mentor the sales team to improve performance and drive revenue growth.
  • Analyze market conditions to identify opportunities for increasing market share and revenue.
  • Implement effective sales strategies to secure corporate accounts and group business.
  • Collaborate with key hotel leaders and corporate staff to align on business plans and objectives.
  • Optimize staff performance by ensuring they understand their roles in executing the business plan.
  • Continuously assess and provide insights on competitors to enhance sales tactics and strategies.

Benefits

  • Opportunity to work with a recognized independent hotel management company.
  • Collaborative work environment with access to senior leadership and cross-departmental teams.
  • Chance to lead a team and influence growth strategies for hotel revenue.
  • Access to resources and support from corporate staff for operational success.
Full Job Description
Area Director of Sales

Overview:

The successful Sales Leader will be responsible for managing a team and continuing to drive market share at the properties. This is a phenomenal opportunity for someone excited to work with premium brands and Crestline Hotels & Resorts, a company that has continuously been labeled a great company to work for and one of the largest independent hotel management companies in the United States!

A strong predictor of success for the Director of Sales will be the ability to:
  • Quickly understand market conditions and provide leadership around maximizing opportunities for revenue growth from new and current customer base and nearby competition
  • Drive a culture of success and effective sales tactics while mentoring the existing sales team
  • Develop cohesion with the General Manager, Revenue Management, and Regional Sales staff to ensure alignment and open communication
  • Possess excellent selling skills and style to connect quickly with customers

The Director of Sales should also be able to work closely and collaborate effectively with:
  • All key leaders across the hotel to include the General Manager, Assistant General Manager, Front Office Manager, and other Operational Leaders
  • Crestline's Executive and Regional Sales Leadership, and Revenue Management
  • Additional Corporate Staff and key members across the corporate level to include Human Resources, Centralized Accounting, and Senior Operations staff

Key Accountabilities:
  • Strong focus on growth of Total Hotel Revenue and positive RevPAR Index Change Year-Over-Year - your ability to influence and increase these upon starting is key
  • Understanding and execution of the Sales Process to effectively contract group business and secure corporate negotiated rate accounts
  • Understand and champion the hotel's overall Business Plan with a strong focus on execution
  • Ensure a strong understanding of the hotels Comp Set and provide any recommendations to the Field Sales Staff and General Manager
  • Staff Optimization - ensure all newly hired and current sales staff understand their mission and have the tools to execute successfully on the Business Plan
  • Develop and get to know key players to include Hotel Ownership and pertinent Field/Corporate Staff

Education and Experience:
  • High School Graduate or General Education Degree (GED) with 3-5 years of equivalent work experience - you have a passion for Hotel Sales coupled with a competitive, hunter mentality!
  • Strong understanding of Hotel Sales and Comp Sets with a proven track record of success
  • Exceptional communication skills both verbal and written - your ability to communicate and influence by word and writing is a must
  • Premium branded hotel experience, especially with in the select service / extended stay brands
  • Moderate Computer Skills - you must have the ability to communicate effectively through email as well as manipulate and analyze information quickly from spreadsheets and databases

Preferred Skills and/or Education:
  • Bachelor's Degree
  • Select, Focused, or Extended Hotel Stay experience
  • Marriott brand experience
  • Delphi experience

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