POSITION SUMMARYThe Director of Sales and Marketing is responsible for driving top line revenue for the community by maintaining and exceeding budgeted occupancy, average daily census, and rate per unit revenue targets. This includes oversight of internal and external marketing efforts; direct selling, lead generation and the overall sales performance for the community.
ESSENTIAL RESPONSIBILITIES- Support mission, vision, and goals of the organization, upholding and promoting company culture and vision
- Functions as a member of the leadership team to support and promote the vision, mission and culture of the company
- Maintains compliance with all applicable rules, regulations and guidelines
- Personally accountable for direct selling, achieving quotas/ ratios and maintaining personal lead data base
- Maintains an accurate, and up-to-date YARDI database according to the guidelines established by the home office
- Supports and motivates direct reports to achieve and exceed occupancy and revenue goals established by the company
- Ensures the product, services, and fee structure is accurately represented
- Develops and implements strategic monthly, quarterly and annual marketing plans in cooperation with the VP of Sales
- Participates in weekly marketing meeting with supervisor, sales team, and other directors as necessary to discuss prospects, visit agendas, event planning, performance expectations, sales strategies, marketing planning and success celebrations
- Responsible for completing all required marketing reports, forecast, projections, marketing meeting report and pre-tour agendas and ensures equal distribution of leads
- Supervises, schedules, orients and trains direct reports on policies and procedures; monitors their effectives, coaches, evaluates performance, and holds team accountable for results
- Assists in development of annual marketing plan, staffing plans, advertising strategy, and departmental budget
- Maintains a strong knowledge of all competitors, services provided, rates and an updated competitive analysis
- Designs and implements monthly and/or quarterly professional and resident referral activities, lead generation and advancement events in coordination with other staff members
- Supervises the move-in program to ensure apartment readiness, and coordination between new residents, their families and community team
- Provide open, honest, and candid conversations with supervisor and home office on road blocks or areas of concern
- Responsible for the supervision, effectiveness, and accountability of the outside business development activities
- Attends all required community in-service trainings, and participates in company training programs both on line and in person as required
- Continues to develop job related knowledge, skills and abilities by participating in continuing educational opportunities for personal growth and development
- Utilizes only approved rate incentives according to the structure and conditions provided by the home office
- Implements individual goals and targets for sales team, regarding number of calls per day, follow-up time lines, closing ratios, call and outreach blitzes, in conjunction with community and company standards and needs
- Obtain and demonstrate knowledge of the Discover Your Spark Lifestyle and Wellness philosophy and its inherent core values. Support and participate in Discover Your Spark (e.g., assist with feedback groups, assist in new initiatives, encourage Residents and act as champions of fun)
- Performs other duties as requested and assigned
QUALIFICATIONS AND EDUCATION REQUIREMENTS- Combination of education and/or experience equivalent to graduation from an accredited college or university, with major work in marketing or related field
- Valid driver's license in the state of residence (and liability insurance) to use personal
vehicle for Marketing travel - At least 3 years of progressively responsible work experience in sales and marketing in senior living, healthcare or related field preferred
