Director of Sales & Marketing

The Abbey Resort

$100K — $120K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in hotels or related lifestyle hotels
  • 4-year degree in hospitality management or sales preferred, or equivalent experience
  • Exceptional verbal and written communication skills
  • Ability to speak, read, and write in English; additional languages are a plus
  • Proficient in manual dexterity and able to lift up to 10 pounds occasionally

Responsibilities

  • Analyze competitive positioning and market trends to identify growth opportunities
  • Develop and execute data-driven revenue management plans
  • Secure business from new and existing clients through relationship-driven sales
  • Provide leadership, mentorship, and coaching to the sales team
  • Maximize revenue across all segments using effective selling guidelines
  • Coordinate strategic sales efforts with hotel and corporate teams
  • Manage the full client contract lifecycle including negotiation and execution
  • Conduct impactful site tours showcasing the hotel and its unique features
  • Build and maintain meaningful client relationships through intentional communication
  • Promote Hilton brand loyalty programs to drive repeat business
  • Collaborate with hotel departments to ensure client expectations are met

Benefits

  • Insurance enrollment available from DAY 1
  • Opportunity for one remote day per week
  • Paid time off available from DAY 1
  • Holiday pay available from DAY 1
  • 401(k) enrollment after 30 days
  • Hotel and travel discounts at worldwide destinations with Hilton
Full Job Description
Insurance enrollment available from DAY 1!
  • Opportunity for one remote day per week, based on business needs!
  • Paid time off available from DAY 1!
  • Holiday pay available from DAY 1! Everyone loves a good holiday!
  • 401(k) enrollment after 30 days!
  • Hotel and travel discounts at worldwide destinations with Hilton! We want you to travel and explore the world too!

About this job...

The Director of Sales & Marketing is the energy behind the excitement at Lively Hotel-bringing big ideas, bold strategy, and serious revenue-driving power to the table. This leader is also a sales strategist who knows how to turn goals into momentum, rally a team around winning, and build buzz that gets people talking (and booking). With a sharp eye on market trends, a natural talent for networking, and top-notch negotiation skills, they know how to make things happen.

At Lively Hotel, this role is more than sales leadership, it's about being a true ambassador for the property and the vibrant OAK development we call home. From showcasing our lifestyle-forward vibe to tapping into the dynamic energy of the surrounding district, this person helps bring the Lively story to life in ways that build awareness, create demand, and keep our momentum growing.

In this role, you'll lead with an entrepreneurial spirit, think creatively, and make profitability happen. You'll develop and execute strategic sales and marketing plans, inspire the team to crush goals, and drive revenue growth and market share, all while staying true to the signature Lively Experience.

Success factors...

Experience & Education:
  • 5+ years of sales experience in hotels or related lifestyle hotels
  • 4-year degree in hospitality management or sales preferred, or equivalent experience

Communication:
  • Exceptional verbal and written communication skills, including electronic communication, we want you talking a lot to all our clients, guests and industry peers!
  • Must be able to speak, read, and write in primary language used in the workplace, lets start with English, but the more languages you know, even better!

Physical:
  • 8+ hours per day sitting at a desk/computer; stand and walk occasionally throughout workday, its always important to get your steps in!
  • Lift, lower, and maneuver up to 10 pounds occasionally, probably just a laptop and an occasional banquet chair!
  • Manual dexterity and repetitive motions required throughout workday, lets make sure you close that exercise ring!

What you'll be doing...
  • Using business intelligence tools and first-hand market insight, analyze competitive positioning, market trends, and evolving client needs to identify opportunities for growth within Lively.
  • Develop and execute strategic, data-driven revenue management plans, including rate positioning, group thresholds, space optimization, demand analysis, and market mix strategies that maximize total hotel performance.
  • Proactively solicit and secure business from new and existing clients through thoughtful, relationship-driven sales strategies aligned with the Lively brand and the energy of the OAK development
  • Provide leadership, mentorship, and coaching to the sales team, continually assessing individual strengths and opportunities while fostering a high-performance, accountability-driven culture.
  • Ensure effective utilization of selling guidelines to maximize revenue across all segments, leveraging cross-segment opportunities and on-property experiences to drive incremental revenue.
  • Coordinate and lead strategic sales efforts with both hotel and First Hospitality corporate teams, ensuring alignment with broader company initiatives and brand positioning.
  • Manage the full client contract lifecycle, including negotiation, solution-based selling, contract execution, and ensuring all details are captured for seamless operational delivery and billing accuracy.
  • Coordinate and conduct impactful site tours that highlight the hotel's design, amenities, and its unique integration within OAK-showcasing the lifestyle experience and surrounding activation opportunities.
  • Build and maintain meaningful client relationships through intentional communication, uncovering both stated and unstated needs to deliver tailored solutions.
  • Promote Hilton brand loyalty programs, encouraging participation while strategically leveraging rate offerings, packages, and upgrades to enhance value and drive repeat business.
  • Partner closely with hotel departments to ensure alignment, flawless execution of client expectations, and timely resolution of challenges-delivering a seamless and elevated guest experience.
  • Always maintain a level of professionalism consistent with brand standards, while embodying the energy, creativity, and service culture that define the Lively Experience and its presence within OAK.

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