Director of Sales & Marketing

Life Care Services

$93K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of proven sales success in senior living, healthcare, hospitality, or relationship-based sales
  • Ability to confidently guide families in decision-making
  • Results-oriented and self-motivated
  • Strong skills in building trust and generating referrals
  • Bachelor's degree in Marketing, Sales, Business, or related field preferred
  • Leadership experience is a plus

Responsibilities

  • Drive occupancy growth and maximize revenue
  • Manage the complete sales journey from lead generation to move-in
  • Create personalized experiences for prospects
  • Respond to inquiries urgently and professionally
  • Develop referral partnerships through networking and outreach
  • Maintain accurate CRM data and pipeline management
  • Collaborate on strategic sales and marketing plans

Benefits

  • Commission and bonus opportunities
  • 401(k) with company match
  • Medical, dental, and vision insurance
  • Generous paid time off
Full Job Description
Job Description

  • Director of Marketing & Sales | Senior Living
  • Clarendale West End | Nashville, TN
  • Base Salary starting at $93,000 + Commission & Performance Bonuses

At Clarendale West End, an LCS-managed community, we're looking for a high-energy sales professional who thrives on building relationships, creating opportunities, and delivering results. As our Director of Marketing & Sales, you'll take the lead in driving occupancy growth, expanding referral networks, and helping families confidently choose a community they'll be proud to call home. This is more than a sales role. It's an opportunity to make a direct impact on residents, families, and the continued success of one of Nashville's premier senior living communities.

What You'll Do
  • Drive occupancy growth while maximizing revenue opportunities
  • Manage the entire sales journey, from lead generation and prospecting to tours, follow-up, and move-in
  • Create memorable, personalized experiences that convert prospects into residents
  • Respond to inquiries with urgency and professionalism. Speed-to-lead matters.
  • Develop and strengthen referral partnerships through networking, outreach, and community engagement
  • Maintain accurate CRM data, reporting, and pipeline management
  • Partner with leadership to create and execute strategic 30-60-90-day sales and marketing plans

Who You Are
  • 3+ years of proven sales success, preferably in senior living, healthcare, hospitality, or relationship-based sales
  • A confident closer who can guide families through thoughtful, high-value decisions
  • Results-oriented, self-motivated, and energized by achieving goals
  • Skilled at building trust, creating connections, and generating referrals
  • Bachelor's degree in Marketing, Sales, Business, or related field preferred
  • Leadership or management experience is a plus

Comprehensive Benefits
  • Competitive base salary starting at $93,000, based on experience and performance history
  • Commission and bonus opportunities
  • 401(k) with company match
  • Medical, dental, and vision insurance
  • Generous paid time off

If you're ready to combine purpose with performance, build lasting relationships, and be rewarded for your results, we'd love to hear from you.

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