Job Type
Full-time
Description
JOB SUMMARYAs the Director of Sales & Marketing for our new AC Hotel by Marriott, you'll lead the strategy to drive awareness, revenue, and demand across corporate, group, leisure, weddings, and social events. You'll play a key role in launching the hotel and positioning it as a premier destination in the market.
WHAT YOU'LL DO- Lead the hotel's pre-opening and ongoing sales and marketing strategy.
- Develop business across corporate, group, leisure, meetings, weddings, and social segments.
- Build relationships with key accounts, planners, community partners, and local organizations.
- Promote the hotel's 126 guest rooms, 4,500 square feet of event space, wedding suite, restaurant and bar, and outdoor gathering areas.
- Drive awareness through digital marketing, public relations, partnerships, events, and community engagement in partnership with HCW's marketing team.
- Maintain a strong sales pipeline through prospecting, networking, site tours, and account development.
- Partner with revenue management and hotel leadership on pricing, forecasting, promotions, and market strategy.
- Monitor market trends, competitor activity, and sales performance to identify opportunities and adjust strategy.
- Develop annual sales and marketing plans, budgets, goals, and performance reporting.
- Negotiate and oversee hotel contracting with group and business transient accounts.
- Recruit, coach, and lead a high-performing sales team focused on results and exceptional client experiences.
- Represent the hotel within the community and build partnerships that strengthen its market presence.
- Take on additional duties as assigned by management to support the smooth operation of the hotel.
WHAT YOU BRING- Strong knowledge of hotel trend reporting, including ADR, Occupancy, and RevPAR.
- Progressive hospitality sales and marketing leadership experience.
- Proven success driving hotel revenue across corporate, group, meetings, weddings, and social events.
- Pre-opening or new hotel launch experience preferred. Knowledge of brand positioning a plus.
- Strong knowledge of hotel sales, marketing, forecasting, budgeting, and revenue strategy.
- Understanding of digital marketing and e-commerce strategies and public relations.
- Strong experience with building community partnerships.
- Strong leadership, communication, negotiation, and relationship-building skills.
- A proactive, results-driven approach with the ability to turn strategy into action.
- A commitment to HCW's values of Excellence, Innovation, Attention to Detail, Community, Empowerment, and Passion.
