Summary:
Key Responsibilities
Sales Strategy & Revenue Generation
• Develop and execute strategic sales plans to achieve and exceed revenue targets for both the hotel and the convention centre
• Personally lead and secure key accounts, major group opportunities, and high-value convention business
• Drive group, corporate, SMERF, and social event segments with a proactive, results-oriented approach
• Create and implement targeted, urgency-based offers to stimulate demand during need periods and optimize space utilization
• Collaborate closely with Revenue Management to support pricing, inventory control, and overall yield strategy
• Monitor competitive set performance and local market trends
Commercial Leadership - Luxe Convention Centre
• Lead the commercial strategy and revenue performance of Luxe Convention Centre, ensuring optimal utilization of event space and sustained growth across corporate, association, and social segments.
• Develop and implement strategic pricing, packaging, and promotional strategies to maximize revenue and utilization
• Build long-term convention and event partnerships to support sustainable account growth
• Ensure the convention centre is positioned as a premier meetings and events destination within the GTA
Sales Process & Performance Discipline
• Establish a clear and consistent sales cadence, including regular pipeline reviews, forecasting sessions, and performance tracking
• Drive strong CRM utilization and sales process discipline across the team
• Build, qualify, and actively manage a robust prospect database for corporate, group, and event clients
• Maintain accountability for pace, production, and conversion metrics
Leadership & Collaboration
• Lead, coach, and develop the sales and events team to ensure high performance and accountability
• Partner closely with Operations to ensure seamless execution of group and event business
• Maintain strong communication with ownership and Hyatt leadership
Client Relationships & Business Development
• Build and maintain long-term relationships with corporate clients, planners, and community partners
• Conduct site tours, presentations, and client negotiations
• Ensure a smooth transition from contract to execution to deliver an exceptional guest and planner experience
Leadership Competencies
• Strategic and commercially driven
• Results-focused with strong ownership mentality
• Structured and process-oriented
• Collaborative, professional, and guest-centric
Qualifications - External
Progressive sales experience in hospitality, hotel, or event venue environments
• Strong understanding of the GTA corporate and group market
• Proven success in driving group and convention revenue
• Experience with branded hotels
• Strong negotiation, presentation, and communication skills
• Proficiency with CRM platforms and sales reporting tools.
• Strong financial and analytical acumen
