Director of Sales

Heritage Communities

$70K — $95K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of leadership experience in sales within senior living or related industries
  • Proven sales expertise from inquiry to closing with measurable success
  • Ability to work independently and leverage sales CRM and technical tools
  • High school diploma required; Bachelor's degree in a related field preferred
  • Valid driver’s license and clean driving record necessary
  • Physical capability to assist residents with limited mobility and handle up to 50 lbs
  • Strong verbal and written communication skills with effective negotiation capabilities

Responsibilities

  • Drive occupancy goals through strategic marketing and referrals
  • Manage the sales process from inquiry to closing, including tours
  • Plan and lead events to promote the community and attract new leads
  • Cultivate relationships with prospective residents and families
  • Oversee new resident move-in processes and orientations
  • Ensure compliance with regulations and uphold high community standards

Benefits

  • Health, dental, and vision insurance
  • Retirement savings plan
  • Paid time off and holiday pay
  • Professional development and training opportunities
  • Employee assistance program
Full Job Description
Description

What You'll Do:

As our Director of Sales, you will lead all sales and marketing initiatives, directly impacting the lives of our residents and the success of our team by:

  • Driving occupancy goals and maximizing community census through strategic marketing, prospecting, and referral partner development.
  • Managing the entire sales process from inquiry to close, including organizing and conducting in-person/virtual tours and home visits to advance prospective residents' decisions.
  • Planning, coordinating, and leading engaging events and activities to promote the community and generate new leads.
  • Cultivating strong relationships with prospective residents and families, and collaborating with them to highlight our property, amenities, and services.
  • Overseeing the resident move-in process, ensuring agreements are understood, and facilitating new resident orientations.
  • Ensuring compliance with company policies and all local, state, and federal regulations, while setting high expectations for first impressions and community appearance.


Requirements

What We're Looking For:
  • 2+ years of sales or sales support experience in a senior living or related industry supervisory or leadership role.
  • Proven sales skills with a solid understanding of the sales process from inquiry to close, and a track record of driving results
  • Ability to work independently, take initiative, and drive results, with a strong understanding of sales CRM and other technical tools to track data.
  • High school diploma or equivalent; Bachelor's degree or some college coursework in a related field (preferred).
  • Must possess a valid driver's license and an acceptable driving record, with the ability to travel throughout the local community.
  • The ability to assist residents with limited mobility, lift/push/pull up to 50lbs.
  • Excellent verbal and written communication skills, including negotiation and persuasion skills, with the ability to effectively collaborate with diverse groups, navigate challenging situations, and make sound decisions.
  • Strong technical skills (e.g., Word, Excel, PowerPoint) and the ability to maintain confidential and privileged information (including HIPAA, residents, and associates).

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