Choice Hotels International Inc

Director of Sales

Choice Hotels International Inc$90K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma or equivalent required.
  • Excellent communication, presentation, and negotiation skills.
  • Proficient in Microsoft Office and hotel sales platforms, including CRM and automation systems.
  • Highly motivated and results-driven with strong organizational abilities.
  • Valid driver's license; local travel required.

Responsibilities

  • Develop and execute a comprehensive sales and marketing plan to enhance occupancy and revenue.
  • Build and maintain relationships with key local demand generators across various sectors.
  • Prospect new business through sales calls, networking, and community engagement.
  • Negotiate and manage contracts with local corporate and project clients.
  • Collaborate with teams to optimize pricing and occupancy strategies.
  • Track and report on sales activities and performance metrics.
  • Represent the property professionally at presentations and industry events.

Benefits

  • Exciting opportunity to impact hotel performance and guest experience.
  • Combination of hands-on sales activity with strategic leadership.
  • Work in a collaborative environment with various departments.
  • Opportunity to represent the property at trade shows and community events.
  • Potential for career advancement within the hospitality industry.
Full Job Description
Description

We're seeking an experienced and motivated Director of Sales to lead our property's sales and marketing strategy. In this pivotal leadership role, you will be responsible for developing and executing sales plans that drive revenue growth across multiple market segments, cultivating strong relationships with key accounts, and representing the property in the community and industry.

The ideal candidate will bring proven hotel sales expertise and a passion for hospitality excellence. You'll oversee sales efforts, manage RFP responses, analyze market data, and collaborate closely with operations and revenue management to maximize occupancy and profitability. This role combines hands-on sales activity with strategic leadership, offering an exciting opportunity to make a measurable impact on the hotel's performance and guest experience.

Responsibilities
• Develop and execute a comprehensive sales and marketing plan to grow occupancy, ADR, and long-term room nights
• Build and maintain strong relationships with key local demand generators, including: construction and trades, corporate and project-based business, relocation and housing agencies, and healthcare, education, and government accounts
• Actively prospect new business through in-person sales calls, networking, site visits, and community engagement
• Negotiate and manage local corporate and project contracts
• Collaborate with the Market Director of Sales and the revenue team to optimize pricing, length-of-stay strategies, and account production
• Track and report on sales activity, pipelines, and performance metrics
• Position Everhome Suites Bozeman as the preferred choice for extended-stay travelers in the market
• Partner with Revenue Management to develop and adjust group and LNR rate strategies that optimize Revenue per Available Room (RevPAR) and overall profitability.
• Maintain active local sales solicitation through direct calls, client visits, and community events.
• Direct all hotel sales and marketing initiatives to consistently achieve or exceed revenue, productivity, and booking objectives.
• Represent the property with professionalism at client presentations, industry trade shows, and community events to strengthen brand presence and foster new relationships.
• Design and implement strategic sales plans to drive growth across corporate, group, and leisure market segments.

Qualifications
• High school diploma or equivalent required.
• Excellent communication, presentation, and negotiation skills with the ability to influence and build long-term client relationships.
• Proficient in Microsoft Office Suite and hotel sales platforms, including CRM and sales automation systems.
• Highly motivated, energetic, and results-driven professional with exceptional time management and organizational abilities.
• Valid driver's license and ability to travel locally as needed.

About Choice Hotels International Inc

Choice Hotels International is a hospitality company that franchises hotels under several brands, including Comfort Inn, Quality Inn, and Econo Lodge. The company operates in over 40 countries and territories, with over 7,000 hotels and 570,000 rooms. Choice Hotels International's mission is to provide affordable and comfortable lodging options for travelers. The company was founded in 1939 and is headquartered in Rockville, Maryland.
Learn more about Choice Hotels International Inc
Size
1,500 employees
Market Cap
$5.9 billion
Industry
Net Income
$75.3 million
Founded
1941
5 Year Trend
+5.8%
Revenue
$774 million
NASDAQ

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