Director of Sales

$90K — $100K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent industry experience
  • Minimum of 4 years in hotel sales, preferably in leadership
  • Strong understanding of sales strategies and revenue management
  • Proven leadership skills in managing a sales team
  • Excellent communication skills for client and team interaction
  • Proficiency in CRM systems and Microsoft Office
  • Strong problem-solving and decision-making capabilities

Responsibilities

  • Supervise and evaluate sales staff
  • Qualify leads and implement revenue-maximizing strategies
  • Manage rates and inventory with revenue management
  • Oversee marketing initiatives within budget
  • Build and maintain client relationships for business generation
  • Manage advertising efforts and compliance with marketing plan
  • Schedule and coordinate group activities for smooth execution

Benefits

  • Flexible schedule, including evenings and weekends
  • Opportunities for professional development and training
  • Collaborative work environment with leadership access
  • Involvement in high-profile events and local networking opportunities
  • Supportive accommodations for individuals with disabilities
Full Job Description
City, State:
Boston, Massachusetts

-Proactively generated corporate and group business through strategic prospecting, resulting in increased room bookings, event revenue, and overall hotel profitability.

-Cultivated relationships with key clients and meeting planners, driving repeat business and long-term account growth.

-Exceeded annual sales targets by identifying booking opportunities during low-demand periods and implementing targeted sales initiatives.

Title: Director of Sales

Location: Boston, MA

FLSA: Exempt

Status: Full-time

Reports to: General Manager, Area Director of Sales, Regional Director of Sales, SVP of Sales

Supervises: Property Sales Department

Pay Range: $90,000 - $100,000

Job Summary: The Director of Sales is responsible for supervising the overall sales efforts of the hotel, including developing new accounts, maintaining existing ones, and implementing sales strategies to maximize hotel revenue and guest satisfaction. This role manages the sales team and works with other departments to ensure the successful execution of sales and marketing plans.

Essential Functions and Duties:

  • Supervise sales staff, including hiring, performance evaluations, and development.

  • Qualify prospective leads and implement sales strategies to maximize hotel revenue.

  • Lead rate and inventory management, working with franchise revenue management services.

  • Oversee hotel and franchise marketing initiatives within budgetary guidelines.

  • Build and maintain client relationships to generate group, transient, and convention business.

  • Manage advertising efforts and ensure compliance with the hotel27s marketing plan.

  • Attend high-profile hotel events and civic meetings to build rapport with local leaders and drive business.

  • Schedule group rooms, conventions, and business activities, ensuring smooth execution.

  • Coordinate with other departments to ensure seamless service for clients and guests.

  • Collaborate with the General Manager to develop and update the hotel27s marketing plan and budget.

  • Ensure sales activities meet or exceed profit goals and maintain departmental budgets.

  • Conduct weekly sales and staff meetings, preparing reports such as Sales Call Reports and Market Share Analysis.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

Required Experience, Education, and Skills:

  • Bachelor27s degree from an accredited institution or equivalent industry experience.

  • Minimum of 4 years of experience in hotel sales, preferably in a leadership role.

  • Strong understanding of sales strategies, revenue management, and marketing initiatives.

  • Proven ability to lead and manage a sales team, with experience in hiring, training, and performance evaluations.

  • Excellent communication skills, both written and verbal, for client interaction and team collaboration.

  • Proficiency in CRM systems and Microsoft Office for managing accounts, reports, and sales performance.

  • Strong problem-solving and decision-making skills, with experience in budgeting and forecasting.

  • Ability to build and maintain strong relationships with clients, local business leaders, and team members.

Work Environment:

  • Primarily office-based with occasional travel to meet clients and attend events.

  • Frequent interaction with clients, team members, and hotel leadership, requiring flexibility in communication and scheduling.

  • Must be available to work a flexible schedule, including evenings, weekends, and holidays, as required by business needs and client demands.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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