Salary Range $210,000 - 220,000 DOE. The Director of Sales and Marketing is a senior leader responsible for driving total resort revenue performance through the development and execution of integrated commercial strategies. The Director of Sales and Marketing is responsible for overseeing the resorts entire Sales, Catering, Conference Services, Marketing and Revenue Management operations.
Position SummaryThe Director of Sales and Marketing is a senior leader responsible for driving total resort revenue performance through the development and execution of integrated commercial strategies. The Director of Commercial Strategy is responsible for overseeing the resorts entire Sales, Catering, Conference Services, Marketing and Revenue Management operations.
Duties & ResponsibilitiesStrategic Planning
Develop and implement comprehensive sales, marketing and revenue strategies that align with the resort's business objectives, target market, and competitive landscape, identifying opportunities for revenue growth and market expansion.Brand management
Oversee the resort's brand identity and positioning, ensuring consistency in messaging, visual identity, and customer experience across all marketing channels and touchpoints.Revenue Management
Oversee revenue management strategy, including pricing, inventory controls, yield optimization, and channel mix. Ensure effective use of RMS, PMS, CRM, and BI tools to drive data-informed decisions. Optimize OTA, direct booking, and third-party distribution performanceSales generation
Lead sales initiatives to drive revenue growth, including developing sales plans, setting targets, and monitoring performance, and implementing tactics to attract corporate clients, event planners, and affluent individuals.Marketing campaigns
Develop and execute marketing campaigns to promote the restaurant's culinary offerings, special events, and promotions, utilizing a mix of traditional and digital channels to reach target audiences effectively.Public relations
Cultivate relationships with media outlets, influencers, and industry partners to generate positive publicity and media coverage for the restaurant, pitching story ideas, coordinating press events, and managing media inquiries.Customer relationship management
Implement customer relationship management (CRM) strategies to cultivate relationships with loyal patrons, gather feedback, and drive repeat business through personalized marketing initiatives and VIP programs.Essential Functions- Must adhere to the company's Service culture - 4 Keys to creating guests for life.
- Must align with Peregrine Hospitality TBO Strategy and focus on recruiting and retaining top talent.
- Must participate in all resort required meetings and trainings.
- Maintain high standards of personal appearance and grooming, which includes wearing the proper uniform/business attire and nametag.
- Develop a full working knowledge of the operations of the resort, including Food and Beverage, Guest Services and Reservations, Golf Club, Spa and Finance.
- Recommend sales strategies for improvement based on market research and competitor analyses.
- Build, develop, and manage the sales, conference teams on site for an efficient, profitable sales department.
- Actively participate in the sales process via customer engagement, entertainment and attend client and other relevant industry events.
- Take both a proactive and creative approach to strategic planning and problem resolution.
- Operate the Sales, Membership and Group Golf Sales, Marketing, Conferences Services and Catering teams within established payroll and operating expense budgets.
- Lead the Group and Leisure Sales, Membership and Group Golf Sales, Marketing, Conference Services and Catering teams to achieve desired results through coaching, counseling, and example.
- Initiate and follow up on leads.
- Maintain and participate in an active sales solicitation program in addition to the interaction and supervision of 3rd party sales organizations (ALHI, Preferred, Peregrine Hospitality GSOs. etc.)
- Through the on-site Marketing team, manage the relationship and productivity of the Agency 240 marketing efforts
- Monitor production of all top accounts and evaluate trends within relevant markets.
- Regularly contact existing accounts based on the tracing frequencies of the Account Coverage Program.
- Invite clients to the resort for entertainment, lunches, tours and site inspections.
- Assist in implementing special promotions relating to direct sales segments, parties, sales blitzes, etc.
- Assist in the preparation of required reports in a timely manner.
- Conduct a professional, thorough site inspection of the resort with clients, exhibiting key features and benefits of the property.
- Develop networking opportunities through active participation in community and professional associations, activities, and events.
- Maintain compliance with Silverado Resort policies, standards, and regulations to ensure safe and efficient operation of the resort.
- Abide by all resort policies and safety rules.
- Perform other duties as requested by management.
Qualifications- At least 5 years of progressive resort sales and marketing and revenue management experience
- Previous Senior Sales, Revenue and/or Marketing leadership role is a must
- Knowledge of sales software systems, booking engines, website management are all encouraged
- Experience overseeing multiple revenue streams beyond rooms
Work Conditions and Schedule- Weekend and holiday availability is required as well as flexibility with work schedule.
- The scope of the position may sometimes require a work week over 40 hours, including nights, weekends and holidays.
- Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
- While in the office, sedentary role that requires working on the computer for extended periods.
- The role requires driving a golf cart.
