Director of Sales and Marketing - 53 North Collection (Matrix, Metterra and Varscona Hotels, Ampersand 27)

Crescent Hotels & Resorts

$85K — $100K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of proven experience in sales, preferably in a multi-property hotel setting.
  • 4 to 5 years in a senior sales and catering role.
  • Strong financial acumen in forecasting and budgeting.
  • Demonstrated ability to develop and implement successful sales strategies.
  • Excellent relationship-building skills with clients and community partners.

Responsibilities

  • Lead and manage the sales and catering teams to meet revenue goals.
  • Develop and execute sales strategies aligned with market trends.
  • Foster relationships with clients, vendors, and community partners.
  • Collaborate with culinary, marketing, and operations teams for seamless event execution.
  • Analyze market data and performance metrics for growth opportunities.
  • Oversee budgeting and forecasting to meet financial targets.
  • Mentor and inspire the team through coaching and performance management.

Benefits

  • Competitive wages.
  • Exceptional benefit plan for eligible associates and their families.
  • Flexible scheduling for work-life balance.
  • Discounts at Crescent managed properties in North America for you and your family.
  • Opportunity for professional growth within the company.
  • Supportive and valued workplace culture.
Full Job Description
At 53 North Collection, we are looking for our next great team member to join us and lead our sales and catering team at the Matrix, Metterra and Varscona Hotels. We are committed to providing you with:

  • Competitive wages
  • An exceptional benefit plan for eligible associates & your family members
  • Flexible scheduling to allow you to focus on what is important to you
  • Discounts with our Crescent managed properties in North America for you & your family members
  • Opportunity to grow with us
  • A workplace that you can be proud of, where you are valued, trusted and supported by the team


Here is what you will be doing each day:

As our Director of Sales and Catering, you will be the driving force behind the strategic planning and execution of sales and catering initiatives across our three independent, boutique properties in Edmonton. You will:

  • Lead and manage the sales and catering teams to achieve revenue goals and deliver exceptional guest experiences.
  • Develop and implement sales strategies that align with market trends, business objectives, and brand standards.
  • Foster strong relationships with clients, vendors, and community partners to grow business opportunities and enhance brand visibility.
  • Collaborate cross-functionally with culinary, marketing, and operations teams to ensure seamless event execution and service excellence.
  • Analyze market data and performance metrics to identify growth opportunities and adjust strategies accordingly.
  • Oversee budgeting and forecasting, ensuring financial targets are met while maintaining high service standards.
  • Mentor and inspire your team through coaching, performance management, and professional development initiatives.


Ultimately, you will be responsible for directing all aspects of the sales and catering activities including guest and employee satisfaction, management, financial performance, and revenue generation.

Does this sound like you?

You have proven experience in sales, preferably in a multi-property hotel setting. Your 4 to 5 years' experience in a senior sales and catering role will be a huge asset in this role. You possess excellent financial acumen with experience in forecasting, revenue management and budgeting.

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