About the Role

As our Director of Revenue Marketing, you will own the revenue marketing function, defining how Epic acquires, engages, and converts the high-value accounts shaping the future of water infrastructure. You will be accountable for marketing-sourced and marketing-influenced pipeline. You will design and execute the ABM, demand generation, and lifecycle programs that drive Epic's commercial growth, supported by the systems, data, and reporting infrastructure required to scale revenue programs effectively, in close partnership with Marketing Operation and external RevOps resources.

This is an ideal role for someone who geeks out on funnel architecture, thrives on turning messy data into clean insights, and wants to build something that matters at a mission-driven company scaling its commercial operations.

This role reports to the VP of Marketing and will work cross-functionally with Sales, external RevOps partners, and future GTM hires.

This role is based remotely, with the expectation of collaborating within the pacific time zone.
What Success Looks Like

Success in this role means building a scalable revenue marketing engine that helps Epic win and expand high-value developer, engineering, architect, and sustainability accounts.

In your first 12 months, you will:

• Increase marketing-sourced and marketing-influenced pipeline across priority target accounts
• Establish a scalable ABM and lifecycle marketing framework aligned to complex project and buying cycles
• Improve visibility into account engagement, funnel progression, and revenue attribution
• Strengthen alignment between Sales, Marketing, and RevOps to support more predictable commercial growth
• Help operationalize the systems, reporting, and campaign infrastructure required for Epic's next phase of GTM maturity

Responsibilities / Functions:

Marketing Pipeline Strategy and Revenue Accountability

• Develop and execute a comprehensive pipeline generation strategy, focusing on achieving top-of-the-funnel acquisition goals and driving our ABM initiatives.
• Take ownership of marketing-sourced pipeline building across key audience segments, personas, target geographies, channels, and market verticals to drive predictable, scalable, and repeatable pipeline growth, ultimately contributing to revenue expansion.
• Partner with Sales and Marketing leadership on quarterly GTM planning.

ABM Program Design and Execution

• Design and run Epic's ABM motion across Tier 1 developer accounts and influencer firms (engineering, architecture, sustainability).
• Partner with Sales on target account selection and refresh, buying committee mapping, persona-specific campaign design, and the discipline to translate strategic account prioritization into coordinated pipeline generation programs.
• Own the consultant distribution strategy through engineering and architect channels, including enablement at industry events.

Demand Generation and Campaign Strategy

• Build and run the campaigns that drive qualified engagement at the top and middle of the funnel.
• Build segmentation strategies that reflect Epic's reality, including persona, region, regulatory environment, and project lifecycle stage.
• Own the channel mix, content deployment, paid programs, lifecycle nurture, and the integration of our ROI tools and project assessment into demand programs.

Lifecycle and Mid-Funnel Discipline

• Build milestone-aligned nurture frameworks tied to development and project lifecycle stages.
• Replace broad communication with persona-specific, stage-aware engagement programs.

Marketing Operations and Tech Stack

• Partner with Marketing Operations and external RevOps consultants to evolve Epic's CRM architecture, lifecycle stages, lead scoring, attribution models, dashboards, and data governance frameworks.
• Define the reporting, funnel measurement, and pipeline visibility requirements needed to connect marketing activity to opportunity progression, account engagement, and revenue impact.
• Collaborate with RevOps partners to develop and refine engagement scoring models that surface high-intent accounts and buying committee activity for Sales prioritization.
• Partner cross-functionally to operationalize account enrichment, segmentation, and target account infrastructure using tools such as Clay and related GTM systems.
• Work closely with Marketing Operations and external partners to improve CRM and MAP data quality, governance, and scalability across campaigns, lifecycle stages, and reporting systems.

Qualifications and Skills:

• 7+ years in B2B marketing with at least 3 years owning revenue or demand marketing in a high-consideration, multi-stakeholder sales environment.
• Direct experience designing and running ABM programs that produced measurable pipeline, not just engagement.
• Strong fluency in HubSpot and modern GTM systems, including lifecycle management, attribution frameworks, engagement scoring, and reporting infrastructure. Experience partnering effectively with RevOps and Marketing Operations teams is strongly preferred.
• Strong understanding of multi-touch attribution methodologies and marketing analytics.
• Strong analytical and operational rigor, with the ability to translate complex GTM motions into scalable processes, reporting frameworks, and cross-functional execution.
• Self-directed with the ability to manage multiple priorities without close supervision.
• Passion for sustainability, innovation, and the role that smart infrastructure plays in building better cities.

Compensation

Competitive base salary, equity, and a target annual performance bonus equal to 10% of base salary
Benefits

This is a full-time, salaried exempt position with full benefits, including:

• Medical, dental, and vision insurance
• 401(k) plan
• Flexible time off
• Equity options
• Paid family leave