Placement Type:
Permanent
Salary:
$175,000-250,000 Salary
Start Date:
Aug 24, 2026
Location: Houston, TX (relocation offered)
Salary: $175K - $250K, plus bonus
As Director of Revenue Generation Marketing, you will design and deploy a revenue-first go-to-market strategy across our client's global sales organizations. Positioned at the intersection of marketing, business development, and sales operations, this hands-on executive role is strictly accountable for pipeline creation, sales alignment, and measurable revenue growth-with zero emphasis on traditional brand building. You will serve as a primary catalyst for a top-tier consulting and technology firm dedicated to long-term client growth.
Responsibilities:
GTM Strategy and Revenue Leadership
- Execute the company's end-to-end go-to-market (GTM) strategy.
- Align marketing with sales to drive predictable pipeline and revenue.
- Translate business objectives into measurable growth initiatives.
- Partner with executive leadership to support growth in new markets, service lines, and growth opportunities.
- Work with multiple sales leaders to create automated AI-enabled processes to serve up prospect research, market intelligence, lead scoring and other presale and sales processes.
Marketing & Demand Generation Leadership
- Build and lead a high-performing marketing organization entirely focused on pipeline generation and closed revenue.
- Develop and oversee content and thought leadership strategy.
- Drive demand generation across channels including digital, industry associations, ABM, and partnerships.
- Ensure all marketing activities are directly tied to revenue outcomes.
Sales & Marketing Alignment
- Work with Sales Leadership to create a seamless integrated handoff between marketing and sales.
- Implement KPIs across both functions including revenue generation, pipeline velocity, conversion rates, and customer acquisition cost.
- Establish a unified revenue operations framework.
Team Leadership & Organizational Build
- Recruit, develop, and retain top talent across Revenue Generation Marketing function.
- Build an organizational structure aligned to growth goals, including on and offshore resources and AI.
- Foster a performance-driven, accountable, and collaborative culture.
Analytics, Systems & Performance Management
- Establish KPI dashboards across marketing and sales performance.
- Drive data-driven decision-making using CRM and analytics tools.
- Optimize funnel performance and improve forecasting accuracy.
Customer & Market Engagement
- Serve as a senior executive presence with key clients and prospects.
- Represent the company in external events, association functions and industry forums.
- Translate market insights into GTM adjustments.
Key Metrics of Success
- Revenue growth
- Pipeline growth
- Conversion rates
- Customer acquisition cost (CAC)
- Average deal size
- Sales cycle length
- Sales and marketing productivity, amongst others.
Qualifications
- 10 years of Revenue Generation Marketing experience in B2B marketing leadership roles within the Professional Services industry, such as consulting or big four
- Proven track record of scaling revenue
- Strong analytical and operational mindset.
- Experience with AI-driven marketing.
- Experience working in a highly matrixed, fast-paced environment.
- High sense of urgency with the ability to meet deadlines and changing priorities.
- Receptiveness to performance feedback within a team environment is essential.
- Candidate will need to reside or relocate to Houston.
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