Experian

Director of Product Marketing (US Remote)

Experian$150K — $180K *
Allen, TX 75002In-Person
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Extensive experience in Product Marketing, Product Management, or Strategy.
  • Experience in B2B, data, analytics, or platform environments.
  • Proven skills in developing positioning and value propositions for technical offerings.
  • Ability to translate complex technical offerings into clear customer propositions.
  • Experience in assessing market opportunities based on customer needs and revenue potential.
  • History of successful collaboration across Product, Sales, and Marketing teams.
  • Skilled in creating tools and frameworks that drive product adoption with field teams.

Responsibilities

  • Lead portfolio marketing for Platform, Decisioning, Analytics, Identity, and Fraud capabilities.
  • Define strategic positioning and value propositions based on product capabilities.
  • Translate complex products into tangible customer benefits and market offers.
  • Collaborate with Product leadership to synchronize marketing strategies with product roadmaps.
  • Engage with regional teams to prioritize marketing efforts based on customer needs.
  • Develop practical tools like playbooks and demos to assist in selling the portfolio.
  • Utilize data insights to enhance marketing propositions and influence product strategies.

Benefits

  • Great compensation package and bonus plan.
  • Comprehensive benefits including medical, dental, vision, and matching 401K.
  • Flexible work arrangements: remote, hybrid, or in-office options available.
  • Generous time off policies: inclusive of vacation, sick days, and 12 paid holidays.
  • Volunteer time off is offered, supporting community engagement.
Full Job Description
Job Description

You will lead portfolio marketing across Platform, Decisioning, Analytics, Identity, and Fraud capabilities. You will turn complex products into clear customer propositions, align marketing with product priorities, and help regional teams bring solutions to market effectively. You will also lead a team of five and use market and customer insights to improve portfolio strategy and adoption.

This remote position reports to the SVP of Portfolio Marketing and oversees a team of five.

You will have opportunity to:
  • Define positioning and value propositions across Platform, Decisioning, Analytics, Identity, and Fraud capabilities.
  • Translate complex products and capabilities into clear customer outcomes and market-facing offers.
  • Partner with Product leadership to align portfolio marketing with product roadmaps and launch priorities.
  • Work with regional Go To Market teams to prioritize propositions based on customer needs and commercial opportunities.
  • Develop playbooks, demos, calculators, and other tools that help teams understand and sell the portfolio.
  • Lead product launches and adoption efforts across regional teams and customers.
  • Use pipeline, win/loss, and product usage data to improve propositions and inform product decisions.
  • Lead and develop a team of five direct reports.


Qualifications
  • Extensive experience in Product Marketing, Product Management, or Strategy.
  • Experience working in B2B, data, analytics, or platform environments.
  • Experience developing positioning and value propositions for technical products or capabilities.
  • Experience translating technical offerings into differentiated, customer-focused propositions.
  • Experience prioritizing market opportunities based on customer needs and revenue potential.
  • Experience partnering across Product, Sales, and Marketing organizations.
  • Experience creating tools, assets, and frameworks that support field teams and product adoption.
  • Experience using commercial, customer, or product data to guide portfolio or product decisions.
  • Travel up to 10%


Additional Information

Benefits/Perks:

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Benefits/Perks:
  • Great compensation package and bonus plan
  • Core benefits including medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work remote, hybrid or in-office
  • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
  • Explore all our exciting benefits here: https://myexperianbenefits.com/


Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an [redacted].com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.

About Experian

Experian is a global information services company that provides data and analytical tools to clients around the world. The company was founded in 1996 and is headquartered in Dublin, Ireland. Experian operates in four main business areas: Credit Services, Decision Analytics, Marketing Services, and Consumer Services. The company provides credit reporting services to businesses and consumers, helping them to make informed decisions about credit and financial risk. Experian also provides data and analytics to help businesses manage risk, prevent fraud, and improve their marketing efforts. The company has operations in 45 countries and serves clients in more than 100 countries.
Learn more about Experian
Size
51,493 employees
Industry
Founded
1980
NASDAQ

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