Microsoft

Director of Product Marketing, Agency Growth

Microsoft$130K — $251K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or Master's Degree in relevant field with extensive product marketing experience (10+ or 8+ years respectively)
  • Experience in marketing advertising or B2B technology products, especially in AI
  • Strong writing skills for narrative and content development
  • Proven ability to collaborate cross-functionally and influence decision-making

Responsibilities

  • Develop compelling product positioning and messaging for agency clients
  • Build and execute go-to-market strategies for AI-era products
  • Serve as the voice of the agency audience to internal teams
  • Champion a culture of growth mindset and inclusive thinking
  • Leverage customer insights and market intelligence to inform product strategy

Benefits

  • Standard benefits like health insurance and retirement plans
  • Diverse and inclusive work environment
  • Opportunities for continuous learning and professional growth
  • Engagement in cutting-edge AI projects
  • Flexible work arrangement expectations when working on-site
Full Job Description
Overview

The role

We're looking for a Director of Product Marketing, Agency Growth for the Monetization team inside Microsoft AI. You'll be an individual contributor (no direct reports) joining a team building the infrastructure and solutions to help businesses thrive in the new AI economy-including the future of digital advertising.

AI is the biggest change to how people find things on the internet since the inventions of search, mobile, and social - and it's moving faster than all three. Most people still browse and search for themselves. Many now just ask an AI assistant for recommendations. And a growing number send an agent to go do the work for them. Three versions of the web, running at once - and every business has to win in all three.

Agencies are one of the most important audiences we have. One conversation with an agency shapes hundreds of client plans. And right now, every agency in the world is being asked the same question by their clients - what do we do about AI? - and most don't yet have a confident answer.

Your job is to give them one, and to make Microsoft the partner they build it with. You'll bring our full portfolio of advertising and AI business solutions to agencies and their clients, and help them win across all three eras of the web at once.

Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction

Responsibilities

  • Product Positioning, Messaging & Value Proposition: Turn a complex portfolio into a story an agency can carry into their own client pitches and win with. Own product marketing strategy and storytelling for the agency audience across the advertising and AI business solutions portfolio. Develop clear, compelling positioning and messaging frameworks supported by proof points and aligned across internal stakeholders. Enable partner teams with client-facing narratives and assets, and contribute to marquee product launches through blog posts, event presentations, and other storytelling formats.
  • Go-to-Market Strategy & Execution: Build the go-to-market for AI-era products Take new solutions from pilot to scale with agency partners - early access, launch planning, adoption, the full arc. Create enablement content - including pitch narratives, presentations, one-pagers, and competitive materials - and work together with sales teams to drive product adoption and customer satisfaction by effectively communicate our roadmap, positioning, and value. Partner with Marketing teams to develop integrated marketing content across web, event, webinar, email, social, and other channels. Build customer evidence including case studies, benchmarks, and performance proof points in partnership with agency customers.
  • Customer Listening & Market Insights: Serve as the voice of the agency audience to product and engineering teams, informing roadmap priorities and product requirements. Lead customer listening strategies and market intelligence efforts to uncover growth opportunities, inform investment priorities, and shape the product roadmap. Partner with field teams to engage directly with agencies and clients, synthesize feedback, and translate insights into actionable recommendations. Conduct competitive analysis to assess market dynamics, identify Microsoft's differentiation, and anticipate business implications. Drive the development of insights from user research, industry trends, and market signals to influence product and business decisions.
  • Growth Mindset & Inclusive Innovation: Champion a culture of continuous learning, AI adoption to accelerate outcomes, and inclusive thinking. Proactively seek feedback from diverse customers and stakeholders to uncover new opportunities. Foster open dialogue, encourage reflection, and ensure all voices are heard in shaping product and marketing strategies.


Qualifications

Required Qualifications:
  • Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, integrated marketing, or paid media experience
    • OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, integrated marketing, or paid media experience
    • OR equivalent experience.

Preferred Qualifications:
  • Experience marketing advertising, adtech, or B2B technology products-especially launching products in new or emerging categories, or AI-powered products or platforms. Experience working with or marketing to advertising agencies, holding companies, or media buying organizations.
  • Solid writing and content development: Sharp storytelling and creative judgement building narratives, pitch materials, messaging and assets across sales enablement and integrated marketing channels.
  • Cross-Functional Collaboration & Influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering.

Other Requirements:
Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include but are not limited to the following specialized security screenings:

Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.

Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ

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