We are looking for an experienced B2BEnterpriseProduct Marketingleader, with a passion for Education and Creativity, to build the infrastructure, strategy, and sales processes to deepen and scale Adobe’s presence in the largesteducational institutionsglobally. This role will be instrumental in building theEnterprise GTMmodel to driveacquisition,activeuseand retention. You will focus on driving adoption ofAdobe products with strategic accounts across the US, helping millions of teachers and students bring creativity into their classrooms. WhatYou’llDo • Own the end-to-endcoreProduct Marketing strategy for Adobe Education Institutions, including market strategy, positioning, commercialization, product launches, customer insights, and GTM execution • Focus ondriving growth withthe Creative & Business Professional audiences spanningAdobe’s fullportfolio including Creative Cloud, Photoshop, Illustrator, Premiere,Firefly,Acrobat,Express, Student Spaces and much more.   • Leadmarketanalysisand build casestoidentify,prioritizeand scalefuture growth segments,audiences,productsand geographies • Lead GTM strategy and execution for major product launches, ensuring cross-functional alignment across Product, Sales, Marketing, Customer Success, and Executive Leadership. • Build and continuously evolvethe foundationalGTMdeliverablesforthe Creative & Business Professional audiences includingmessaging, positioning,difficulties, use cases,offers,product launches,roadmap development,sales enablement,personasand competitiveinsights • Define and refine Ideal Customer Profiles (ICP), segmentation strategy, and target audiences to improve growth across institution types, buyer personas, and global markets. • Use data to set and track ambitious growth targets for important measures including Annual Recurring Revenue (ARR) and Monthly Active Users (MAU)   • Partner closely with Product Management to influence product strategy, roadmap prioritization, packaging, pricing,licensing,offersand investment decisions based on customer insights, market trends, and competitive intelligence. • Develop an inspiringB2B Institution vision and roadmapwhile partnering closely with Product, Sales, Demand Gen and many other teams to quickly execute • Scale the B2B Enterprise GTM multi-touch model including optimizing KPIs at each stage in the buyer journey to improveconversion rates,engagement,cross-sell, up-selland retention • Advocate within Adobe on behalf of students, teachers, and administrators • Attracttop talent and develop an impactful team of world class product marketers who are experts at their craft  • Be proactive and passionate about using AI internally to scaleworkflowproductivity and help craft the externalnarrative story for how to leverage Adobe AI tools in education to improve the learning experience  What You Need to Succeed  • 12+ years in B2B Enterprise Product Marketing   • 6+ years of people management experience. • Deeply understands the B2B Enterprise GTM funnel and buying journey   • Expert at core Product Marketing craft including messaging, product strategy, GTM launch and sales enablement   • Can build strong relationships and execute a strategy across large matrixed organizations   • Has built and managed high performing B2B Product Marketing teams that have driven measurable results   • Has worked with distributed teams to grow a global business and scale new markets/segments  • Motivated to reach big goals and operate in a rapidly changing environment  • Comfortable using complex data to inform prioritization and resourcing  • Exceptional drive for results, strategic thinking and communication skills  • Strong work ethic, combining bias toward action with innovative thinking  • Experience in education industry is a plus but not required   • Experience with Adobe Creative & Productivity products is a plus but not required  Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $221,000 - $320,000 In New York, the pay range for this position is $221,000 - $320,000 In Washington, the pay range for this position is $198,000 - $286,650