Grindr

Director of Product, Ads

Grindr • $160K — $200K *
New York, NY 10025In-Person
Consumer Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8-10+ years in product management, focusing on consumer-facing ads and monetization products.
  • 6+ years of experience in programmatic and rewarded ads, with a history of building and scaling product offerings.
  • Strong consumer product judgment, balancing user experience with business goals and technical constraints.
  • Proficient in data fluency, utilizing metrics and performance analysis for decision-making.
  • Experience building and leading a high-performing product team, including managing and developing senior talent.
  • Ability to influence senior stakeholders regarding strategic product matters.
  • Familiarity and passion for the Grindr product and user experience.

Responsibilities

  • Define and manage Grindr's advertising product strategy and roadmap to drive revenue and maintain user trust.
  • Collaborate with engineering, data science, and marketing teams to develop seamless ad products that enhance user experience.
  • Expand Grindr's rewarded ads portfolio by identifying valuable ad placements and refining existing experiences.
  • Lead a high-caliber product management team, fostering accountability and talent development.
  • Oversee the enhancement of Grindr's ad tech stack, addressing supply quality and optimizing ad delivery logic.
  • Leverage data and market insights to evaluate ad performance and identify key improvement opportunities.
  • Work with Ad Sales and Finance teams to meet financial targets for a public company.

Benefits

  • Full premium coverage for health, dental, and vision insurance for employees and partial coverage for dependents.
  • Up to $300,000 in reproductive health support, including IVF and adoption-related expenses.
  • 401(k) retirement plan with a 6% match and immediate vesting.
  • Competitive compensation package, including bonuses and equity stake.
  • Comprehensive gender-affirming benefits, with significant cost coverage and additional health resources.
  • Flexible vacation policy complemented by two annual company-wide rest weeks.
  • Monthly stipends for phone, internet, wellness, food, and commuting, plus complimentary meals in the office.
Full Job Description
About the Job:
  • Define and own Grindr's advertising product strategy and roadmap - spanning programmatic infrastructure, rewarded ads, high-value ad formats, self-serve and direct ad platforms, delivery systems, and measurement - and translate that strategy into sequenced bets that drive measurable revenue growth without compromising user trust or product quality
  • Partner closely with engineering, data science, and go-to-market teams to ship ad products that are best-in-class for advertisers and so seamlessly integrated that they enhance - not interrupt - the Grindr experience
  • Build and scale Grindr's rewarded ads portfolio, identifying where ads can create genuine value for users and where existing experiences need to be improved, reduced, or rethought
  • Lead a small, high-caliber ads PM team, setting the hiring bar, developing talent, and building a culture of accountability and craft
  • Drive the evolution of Grindr's ad tech stack - diagnosing supply quality issues, optimizing publisher-side ad logic, and making build vs. buy decisions that set the team up for long-term scale
  • Use data, experimentation, and market insight to evaluate ads performance, diagnose issues, and identify opportunities that directly move Grindr's bottom line
  • Partner closely with Ad Sales and Finance teams to deliver financial targets for a public company

Role Requirements:
  • 8-10+ years of product management experience, with 6+ years of meaningful ownership of consumer-facing ads, programmatic advertising, rewarded ads, or adjacent monetization products
  • Demonstrated track record of building and scaling an ads product from an early stage - not just operating a mature platform - including experience designing and testing new ad formats, delivery systems, and monetization infrastructure
  • Strong consumer product judgment, with a track record of building experiences that balance user needs, business outcomes, and technical constraints
  • Strong data fluency, including comfort using metrics, experimentation, and performance analysis to make high-stakes product decisions
  • Experience leading and growing a product team, including hiring, developing, and managing performance of senior ICs
  • Demonstrated ability to influence senior stakeholders and serve as the product point of contact for a complex, business-critical domain
  • Familiarity with and passion for the Grindr product and user experience

You May Thrive in this Role if You:
  • Have seen what great looks like at a scaled ad platform and have also built something meaningful from scratch - you know what you're aiming for and how to get there without a blueprint
  • Operate with founder energy - you don't wait for direction, you create it, and you're excited to roll up your sleeves alongside your team
  • Bring a genuine point of view on how to reach and serve the LGBTQ+ community through advertising - and are excited about the whitespace that represents for brands
  • Are AI-native or rapidly becoming so - you actively use AI tools in your workflow and are always looking for new ways to leverage them


Benefits and Perks:
  • Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
  • Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch


This is a hybrid role based in our San Francisco, Los Angeles, or New York office and will require you to be in person Tuesdays and Thursdays.

About Grindr

Grindr is a location-based social networking and online dating application for gay, bi, trans, and queer people. The app was one of the first geosocial dating apps and was launched in 2009. Grindr is available in over 190 countries and has over 27 million users. The app is owned by San Vicente Acquisition LLC, a company based in West Hollywood, California. Grindr has faced criticism for its handling of user data and for facilitating the spread of sexually transmitted infections.
Learn more about Grindr
Size
100 employees
Market Cap
$836.3 million
Industry
Hospitality & Recreation
Founded
2008
NASDAQ
GRND
* Ladders Estimates

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