Position Overview:The PR & Media Relations Director will support and assist in managing the strategic initiatives to create and maintain a positive PR & Media image for the Company.
Key Responsibilities:- Attend events on behalf of the Company for PR and Media purposes.
- Advise executive leadership on reputation management, messaging, and public positioning.
- Serve as the primary spokesperson, when C-level leadership is unavailable, for media engagements.
- Manage press inquiries and ensure timely, accurate responses.
- Monitor media coverage, public sentiment, and emerging narratives.
- Draft and distribute press releases, media advisories, statements, and talking points.
- Assist in leading crisis communications planning and execution when necessary.
- Approve messaging for external communications and announcements.
- Assist in leading media strategy for events, conferences, and announcements.
- Coordinate press briefings, interviews, and media attendance at events.
- Schedules and attends all conference calls with media vendors.
- Audits and reviews all media invoices.
- Audits and reviews all talent fees.
- Monitors the progress of the Company's radio, television, and digital campaigns.
- Interacts with talent and makes changes to copy prints and live reads.
- If the CMO is unavailable, leads on-site commercial production and ad execution.
- Monitors and controls the Chief Media Officer's calendar.
- If CMO is out of office, handles CMO's emails under the scope of duties.
- Attend all meetings as required.
Qualifications:- Knowledge of media relations principles and strategies.
- Capacity to advise senior leadership and serve as a trusted communications counselor.
- Strong leadership, decision-making, and team management abilities.
- Deep understanding of media landscapes and all news media cycles.
- Ability to act as a spokesperson and prepare executives for interviews and public appearances.
- Demonstrated ability to manage crisis communications and sensitive issues under pressure.
- Strong judgement and discretion when handling confidential or high-risk matters.
- Ability to remain calm, decisive, and strategic in fast-paced environments.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent relationship-building skills across internal teams and external stakeholders.
- High level of professionalism, integrity, and accountability.
- Excellent public speaking skills.
- Excellent written and verbal communication skills.
- Excellent interpersonal and networking skills with the ability to build and maintain positive relationships with media contacts and outlets.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with the proven ability to meet deadlines.
- Experience building strategic presentations and dynamically presenting them.
- Proficient in Microsoft Office Suite.
- Knowledge of CRM Software.
- Certification or coursework in PR or Media Relations is preferred.
Yrefy takes care of our team members! Benefits include:- 100% Employer Paid Medical for Employee AND Whole Family (includes the Mayo Clinic)
- 401(k)/Roth Plan with 4% Match and Immediate Vesting
- Dental Insurance
- Vision Insurance
- Company Paid Life Insurance
- Company Paid Short-and-Long-Term Disability Insurance
- Fully Paid LifeTime Gym Membership (if at least 8 visit days/month)
- Student Loan Repayment Assistance and Education Assistance
- Catered Friday Lunches
- Stocked Snack Kitchens
- Fun in-Office Work Environment
- Opportunity to Work at a Fast-Growing Company
- And more!
