Role: Director of PR & Communications
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, New York, USA
About you:
As our Director of PR and Communications, you will shape and scale our PR strategy across all markets. You'll set the direction, approach, and KPIs across two connected fronts: consumer PR (fashion, lifestyle, fitness, and culture press) and business PR (trade, retail, and founder/executive press telling Oner Active's growth story).
You'll manage our PR team based in the UK, who handle day-to-day relationships with UK and EMEA consumer and trade press. This is a high-visibility, high-ownership role suited to a leader who can set strategy to support our ambitious growth plans while staying hands-on, pitching, writing, and managing key media relationships in the US personally in a fast-scaling environment.
You'll be responsible for:
Consumer PR
• Own and execute the global consumer PR strategy across fashion, lifestyle, fitness, and pop-culture media. This will expand into more markets in line with company growth.
• Identify, build and maintain relationships with key journalists, editors, and producers to secure high-impact product placements, gifting features, and brand coverage.
• Plan and execute press events, launches, and experiential moments that generate cultural relevance and earned coverage.
• Partner with marketing on integrated campaign moments, ensuring PR amplifies major product drops and brand campaigns.
Business & Corporate PR
• Develop and execute a business PR strategy that positions Oner Active's growth story, leadership, and founder within business, retail, and trade media including speaking opportunities and podcasts.
• Build relationships with business, trade, and retail press to secure coverage of company milestones, funding, expansion, and leadership commentary.
• Act as a strategic communications partner to founder and executive leadership, including message development, media training, and speaking opportunity identification.
• Manage corporate narrative and reputation, including proactive positioning and reactive/crisis communications as needed.
Crisis Management
• Direct reputation management efforts, authoring official holding statements and providing strategic counsel to executive leadership during complex or sensitive situations across social media and the wider media landscape.
Team & Function Leadership
• With the Marketing Director, accelerate the PR function, including agency selection and management, budget ownership, big wins and any future team hires.
• Define PR KPIs and reporting frameworks, tracking earned media value, coverage quality, and share of voice against competitors.
• Partner closely with the Marketing Director and cross-functional teams (social, brand, product, and creative) to ensure a unified brand narrative.
You'll need to have:
• 10+ years of Global PR and communications experience, with a mix of agency and in-house experience strongly preferred.
• A proven track record of securing both consumer press (fashion, lifestyle, fitness) and business/trade press coverage.
• Established senior relationships with US media across consumer and business/trade press.
• Experience supporting or partnering with a high-profile founder or executive on personal brand and media strategy.
• Prior experience in apparel, activewear, beauty, or DTC/lifestyle brands is highly valued.
• Comfortable operating in a fast-paced, high-growth environment, balancing strategic planning with hands-on execution.
• Strong writing, storytelling, and executive communication skills.
• Experience managing budgets, agencies, and developing and nurturing a team.
Salary Range: We're offering an annual base salary of $150,000 to $200,000 for this role. The exact offer will reflect your experience, skills, and location.
Department Marketing Locations New York Remote status Hybrid Employment type Full-time
