Job title: Director of Operations & Activation-Priority Commerce Sports

Reports to: SVP Commercial Partnerships Priority

Department: BRG-Business Resource Group

Location: Alpharetta, GA or Remote

Grade: 22

About the Role:

Priority Commerce is seeking a highly organized, collaborative, and driven Director of Operations & Activation, Priority Commerce Sports to support the continued growth of our Sports & Entertainment division. This individual will play a critical role in planning and executing strategic initiatives, managing partner activations and events, and ensuring operational excellence across the vertical.

Working directly with the SVP, Priority Commerce Sports, this position serves as the operational backbone of the Sports & Entertainment team - coordinating cross-functional initiatives, managing project timelines, supporting client and partner engagement, and helping bring Priority Commerce's partnerships to life.

The ideal candidate thrives in a fast-paced environment, is capable of managing multiple priorities simultaneously, and possesses a passion for sports, relationship management, and delivering exceptional experiences and successful outcomes.

Responsibilities:

• Lead the planning, coordination, and execution of strategic projects supporting the Sports & Entertainment division.
• Manage sponsor activations, events and experiences from planning through execution in coordination with Marketing.
• Serve as the primary liaison between the Sports & Entertainment division and internal Marketing, Creative, Communications, Events, and other cross-functional teams to ensure alignment and timely execution.
• Support the operational needs of the SVP, Priority Commerce Sports, including contract onboarding, project management, meeting preparation, internal coordination, and strategic initiatives.
• Develop and maintain detailed project plans, timelines and deliverables while ensuring deadlines are consistently met.
• Coordinate logistics for key executive meetings and team/industry conferences.
• Track project milestones, identify potential risks, and proactively communicate updates to stakeholders.
• Assist in the development of presentations, activation plans, event recaps, sponsor measurement and internal reporting.
• Continuously identify opportunities to improve operational processes, increase efficiency, and enhance the overall partner experience for Priority.
• Represent Priority Commerce Sports professionally at industry events and partner engagements.
• In the future state, we envision this role leading a team of Activation Managers as the business segment continues to grow.

What Success Looks Like:

The successful candidate is someone who enjoys making complex projects run seamlessly. They are equally comfortable coordinating behind the scenes and representing the organization in front of partners and clients. They anticipate needs before they arise, communicate proactively, and take pride in delivering exceptional experiences that strengthen relationships with some of the most recognizable organizations in sports.

This is an outstanding opportunity to join a rapidly growing Sports & Entertainment team and play a meaningful role in shaping partnerships across professional sports, collegiate athletics, leagues, venues, and entertainment organizations throughout North America.

Candidate Requirements:

Required

• Bachelor's degree in Sports Management, Business, Marketing, Communications, or a related field preferred.
• 5+ years of experience within the sports business industry. Experience working for a professional sports organization, collegiate athletics department, sports agency, or corporate sponsorship/activation team is strongly preferred.
• Demonstrated experience planning and executing sponsor activations, hospitality events, or partnership programs.
• Exceptional organizational and project management skills with the ability to manage multiple projects and competing deadlines simultaneously.
• Outstanding written and verbal communication skills.
• Strong interpersonal skills with the ability to collaborate effectively across multiple departments and with external partners.
• Self-motivated, proactive, and comfortable working independently in a remote or hybrid environment.
• Detail-oriented with a commitment to delivering high-quality work.
• Proficiency in Microsoft Office, including PowerPoint, Excel, Outlook, and Word.
• Experience using CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics is preferred.
• Willingness to travel domestically up to 20% for client meetings, conferences, and industry events.

Work Environment & Culture:

We believe that performance and experience go hand in hand - an exceptional employee experience is earned through contribution. We are a results-driven team, grounded in our core values: ownership, authenticity, service, trust, innovation, and camaraderie.

Our culture is built for those who want to make an impact. We challenge each other to grow, celebrate progress, and support one another through shared goals and real connection. Whether you're building technology, serving clients, or supporting internal teams, you'll be part of a company that empowers you to perform at your best and be known for results.

Compensation & Benefits:

Compensation range: $145k - $190k +commission
We invest in the whole employee - personally and professionally. Our benefits package is designed to support your well-being, growth, and success - both inside and outside of work.

Financial Wellness

• Bonus programs
• Financial wellness resources and employee discount programs

Health & Well-being

• Medical, dental, and vision coverage
• Mental health support for employees and dependents through Lyra Health
• Family planning and women's health benefits through Carrot
• Gym membership reimbursement and virtual wellness programs (including yoga)

Time Off

• 3 weeks PTO to start, with unlimited PTO after year one

Growth & Development

• Education expense reimbursement
• Leadership development programs
• Certified Payments Professional (CPP) certification support

We believe great performance starts with feeling supported - and we've built our benefits with that in mind.

Traditional Physical Requirements:

• Requires prolonged sitting, standing, bending, stooping and stretching.
• Requires the ability to lift 10 pounds.
• Requires eye-hand coordination, manual dexterity and a normal range of hearing and vision (with or without correction).