Director of Marketing (Full-time)

Purpose:
The Director of Marketing leads an agile and creative team to produce and execute marketing strategies that embody and amplify the mission, vision, and values of Thomas Jefferson's Monticello. The director will orchestrate these strategies around a variety of tactics for owned, paid, and social media. Central to this work is the ability to tell nuanced and powerful stories of Monticello's history and Thomas Jefferson's complex legacy through multiple platforms and channels and in coordination with our strategic communications. A strong leader in this role will create compelling campaigns related to visitation, retail, Jefferson Vineyards, potential and current donor engagement, and to advance the Foundation's brand in sharing complex and essential history.

The Director of Marketing serves as the Foundation's senior marketing strategist, responsible for strategic leadership developing integrated marketing initiatives that grow visitation, revenue, audience engagement, and brand awareness while ensuring that every public-facing campaign reflects Monticello's mission and commitment to presenting history with scholarship, accuracy, and relevance. The director will establish measurable marketing objectives and serve as marketing advisor to senior leadership.

Compensation:

$105,000 - $118,000

We will look to you to:

• Support and create awareness of Monticello's mission, vision, and values through owned, paid, and social media. Manage the creation of digital and social content in support of revenue and guest experience goals related to historic site tourism, retail sales, museum exhibitions, public programs, special events, and educational programs for classrooms and family learning.
• Brand Management Serve as steward of the Monticello brand across all public channels. Develop and enforce brand standards and messaging to ensure consistency across the Foundation. Manage marketing vendor relationships.
• Audience Development Develop marketing strategies to grow visitation, Memberships, donor awareness, retail customers, digital audiences, and email subscribers.
• Digital Strategy Lead website strategy including ongoing improvement of user experience. Represent the brand across digital tactics for optimization and content discoverability strategies, email marketing, digital marketing analytics and the customer journey. Develop strategic digital media campaigns for paid media, creative development and agency assisted media buying.
• Collaboration Partner and work closely with a multitude of departments throughout the Foundation.
• Planning and Budget Prepare and oversee the annual marketing budget. Monitor and approve expenditures.
• Creative Oversight Direct and manage creative and visual work flow for website, advertising, events, institutional collateral and signage including graphics, photography and videography.
• Website Supervise marketing related content and creation and upkeep of an annual marketing plan and calendar to guide content creation.

Knowledge, Skills, and Abilities:

• Bachelor's degree in marketing, public relations, advertising, or liberal arts required.
• Master's degree in marketing or public relations a plus.
• Minimum of seven (7) years' experience in marketing and four (4) years' experience managing staff.
• Demonstrated strategic marketing leadership. Proven track record of efficient, calendar-driven project management with knowledge of project management best practices and tools.
• Ability to manage an array of strategic and tactical marketing projects with multiple internal and external partners.
• Experience managing six figure marketing budget; working with project management tools (Asana) and balancing mission with revenue goals.
• Excellent organizational skills and project prioritization.
• Strong understanding of consumer behavior. Experience with Google Analytics and digital dashboards.
• Proven experience leading organization-wide social media strategy.
• Excellent written and oral communication and presentation skills.
• Strong interpersonal skills and the ability to work with people at many levels.
• Advanced computer skills with MS office, Adobe, Power Point and spreadsheets.
• High-level knowledge of digital and video editing skills and social media
• Proven self-starter in a fast-paced work environment.

Physical Demands and Work Environment:

• When performing the duties of this job, the employee will sit for extended periods of time while utilizing a computer.
• Monticello is located on a mountaintop; walking on steep inclines, and uneven, rocky ground is required.

We provide the following benefits for our full-time employees:

• Excellent benefits package (including medical, dental, vision, 401(k) retirement savings plan plus 6% match, life insurance, and more!).
• Fitness club membership discount.
• Discount in the Monticello Cafe, gift shop, and Monticello online catalog.
• Employee Assistance Program (EAP) - free for employee and dependents.
• $500 employee referral bonus.

If you believe this opportunity is the right fit for you, we encourage you to apply!