The Hershey Company

Director of Marketing

The Hershey Company • $110K — $130K *
Hershey, PA 17033In-Person
Hospitality & Recreation
8 - 10 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • At least 8 years of marketing or related experience
  • Minimum of 3 years in a supervisory role with direct reports
  • Bachelor's Degree required
  • Valid driver's license needed
  • Strong proactive and collaborative communication skills

Responsibilities

  • Lead and empower the Marketing Management team to define messaging direction
  • Shape go-to-market strategies based on business metrics
  • Balance real-time execution with proactive planning
  • Collaborate with cross-functional leaders to align messaging
  • Prioritize team workload for high-ROI business objectives
  • Oversee asset review and approval for on-brand messaging
  • Develop relationships with operational leaders to align marketing initiatives

Benefits

  • Free admission to Hersheypark
  • Generous employee discounts
  • Medical, Dental, and Vision coverage from the start of the following month
  • 401K contributions
  • Paid time off from day one
  • Additional perks as a full-time team member
Full Job Description
The Director of Marketing serves as a vital partner, leading the overarching messaging strategy across all mediums (owned and paid) for the HE&R portfolio, with Hersheypark as the primary driver, along with the Resort properties. This role specifically leads the Marketing Management arm; acting as the ultimate strategic filter and hub that provides messaging direction, timing, and cadence to partner marketing disciplines. The Director will shape go-to-market marketing campaigns, ensure messaging hits business objectives, drive cross-functional collaboration, and push the team toward excellence to achieve overarching revenue and demand targets.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Functions:
  • Lead the Marketing Management team, empowering them to act as the hub of the department by defining messaging direction, timing, cadence, and critical details for partner teams.
  • Lead the go-to-market messaging strategy across our diverse portfolio of brands, leveraging a deep understanding of business metrics to hit established KPIs, demand, and sales targets.
  • Guide the Marketing Management team in balancing immediate, real-time execution with proactive planning, ensuring strategies are continually adapted and paced out.
  • Partner closely and collaboratively with leaders from Creative, Project Management, Paid Media, Communications, and Digital to align messaging and lead multidisciplinary execution through strong influence and shared vision.
  • Prioritize team workload and resource allocation, ensuring the team remains laser-focused on the highest-ROI business objectives, while scaling support appropriately for secondary priorities.
  • Oversee the review and approval of assets, ensuring all messaging is consistently on-brand, hits the strategic objective, and is delivered accurately and on time.
  • Develop and maintain strategic relationships with property-level operational leaders (such as Directors of Food & Beverage, Spas, Revenue Management, etc.) to ensure marketing initiatives align with operational business needs, while guiding the Marketing Management team in their day-to-day collaboration with these partners.
  • Act as an invested, highly visible leader who works alongside the team, equipping them with the support, guidance, and strategic direction needed to consistently deliver high-quality work on deadline.
  • Develop, monitor, and manage the marketing budget, ensuring cost-effective allocation of resources, and tracking expenses.
  • Stay proactively informed of the latest trends, tools, and news associated with the amusement park, resort, hospitality, marketing and digital marketing industries to champion innovation and adapt strategies to a changing market environment.
  • Perform other duties as assigned.

Qualifications:
  • Must be at least 18 years of age or older.
  • Must have a minimum of 8 years of Marketing or other related experience.
  • Must have a minimum of 3 years of experience in a formal supervisory role, with responsibility for a team of full-time direct reports.
  • Must have a Bachelor's Degree.
  • Must have a valid driver's license.

Knowledge, Skills, and Abilities:
  • Exceptional proactive and collaborative communication skills, with a strong focus on active, face-to-face collaboration, and the ability to lead and align cross-functional teams.
  • Highly organized with the ability to toggle seamlessly between granular daily execution and 30-60-90 day strategic planning.
  • Strong business acumen with a track record of driving demand-generating messaging strategies that meet and exceed overarching business goals.
  • Proven experience as a leader adept at developing teams, fostering a culture of accountability, and maintaining high morale in a fast-paced environment.
  • Must embody Hershey Entertainment and Resorts core values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, Respectful of Others.

Job Demands:

While performing the duties of this job, the employee is required to:
  • Finger Dexterity Frequent (34-66%)
  • Sitting Constant (>67%)
  • Standing Occasional (
  • Walking Occasional (
  • This job regularly requires verbal communication of detailed information to others either by phone or in person.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Food & Beverages
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ
HSY
* Ladders Estimates

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