Director of Marketing

Steer Health

$120K — $150K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B marketing experience, particularly in healthcare SaaS or health-tech.
  • Proven success in driving demand generation that leads to pipeline and revenue growth.
  • In-depth knowledge of the healthcare buying process and multi-stakeholder sales cycles.
  • Strong product marketing skills with an ability to articulate complex AI product value clearly.
  • Strategic and hands-on operator, comfortable in a fast-paced environment.
  • Excellent writing and storytelling capabilities.
  • Data proficiency related to marketing metrics and technology.

Responsibilities

  • Build and manage demand generation programs across various digital channels.
  • Lead product marketing efforts for AI solutions, including positioning and messaging.
  • Create impactful content and thought leadership to demonstrate ROI.
  • Plan and execute marketing presence at significant industry events and conferences.
  • Collaborate with Sales to ensure alignment on pipeline and revenue goals.
  • Maintain and enhance the Steer Health brand consistency across all channels.
  • Mentor and manage a team of marketing specialists while scaling the team as needed.
  • Establish and oversee marketing operations, including martech stack and ROI reporting.

Benefits

  • Ground-floor opportunity to shape and build the marketing function.
  • Direct collaboration with the CEO for strategic growth.
  • Access to competitive salary and equity options.
  • Opportunity to play a role in defining an emerging AI category in healthcare.
  • Engagement with a significant impact on the healthcare market, serving millions of patients.
Full Job Description
The Role

We are looking for a Marketing Manager to own and scale our marketing engine. This is a player-coach role for someone who has done this before at a healthcare SaaS company and wants to do it again, with more ownership and a faster trajectory.

You will report directly to the CEO, partner closely with sales and customer success, and lead a small team of marketing specialists (campaigns and design) that you will help grow. You will turn our market momentum into qualified pipeline and a brand that health system leaders trust.

This is an onsite role based in Dallas, TX.

Requirements
What You Will Do
  • Build and run demand generation programs (digital, paid, email, ABM, and webinars) that drive qualified pipeline from health systems and provider organizations.
  • Own product marketing for our AI suite: positioning, messaging, and go-to-market for FastTrackCare, Luna, SteerNotes, Steer Studio, and RCM AI.
  • Develop content and thought leadership, including executive content, case studies, and customer stories that prove measurable ROI.
  • Plan and execute field marketing and event presence at the industry moments that matter (Becker's, HLTH, ViVE, HIMSS, and others).
  • Partner with the Sales to align marketing-sourced pipeline with revenue targets and close the loop on attribution.
  • Build and protect the Steer Health brand, ensuring a consistent voice across every channel.
  • Manage and mentor marketing specialists, and help scale the team as we grow.
  • Stand up the marketing operations foundation: martech stack, lead routing, attribution, and reporting on closed-loop ROI.
  • Support customer marketing, references, and expansion in partnership with customer success.
What You Will Bring
  • 5+ years of B2B marketing experience, including meaningful time scaling a healthcare SaaS or health-tech company.
  • A track record of building demand generation that produced real pipeline and revenue at a high-growth SaaS business.
  • Deep understanding of the healthcare buyer (health systems, hospitals, and provider groups) and the longer, multi-stakeholder sales cycle that comes with it.
  • Strong product marketing instincts: you can translate complex AI products into clear value for clinical, operational, and financial buyers.
  • A hands-on and strategic operator who thrives in an early-stage, fast-moving environment and is comfortable building as you go.
  • Excellent writing and storytelling skills.
  • Comfort with data: funnel metrics, attribution, and the martech that supports them.
  • Based in Dallas, TX, and able to work onsite.
Bonus Points
  • Experience marketing AI, automation, or agentic products.
  • Familiarity with healthcare conferences and trade media.
  • Experience at a company that scaled through a Series A or Series B.
  • Working knowledge of the EHR ecosystem (Epic, athenahealth, eClinicalWorks, NextGen).
Why Steer Health
  • A ground-floor opportunity to own and build marketing at an award-winning, fast-scaling AI healthcare company.
  • Direct partnership with the CEO and a clear path to grow with the function you build.
  • Competitive salary and meaningful equity.
  • The chance to help define a category as healthcare becomes AI-native.
  • Real momentum to market: the Hearst Health Prize, marquee health system customers, and an active Series A.
How to Apply

Send your resume and a short note about a healthcare SaaS marketing program you scaled and the results it drove. We read every application.


Benefits
• Competitive base salary commensurate with experience
• Full benefits package (medical, dental, vision)
• High-autonomy environment with direct access to executive leadership
• Structured operating cadence with clear goals, metrics, and career growth targets
• Work that touches 19M+ patients - the mission is real

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