Position Summary

We are seeking a strategic and hands-on Director of Marketing to build and scale a modern marketing function. Reporting directly to VP Sales & Marketing, this role will lead all aspects of marketing: including brand, content, performance marketing, PR, marketing operations and analytics, and work cross-functionally with Sales, Product, and Customer Success to drive measurable growth.

The ideal candidate is an experienced B2B marketing leader who thrives in a fast-paced, high-accountability environment. Experience scaling high growth early-stage companies from Seed/Series A - Series B/C is what we're looking for. The right candidate has an analytical mindset, and the ability to shape and communicate compelling narratives.
A background in journalism, PR, or content is a strong asset.

Key Responsibilities

Strategy & Leadership

• Develop and execute a focused marketing strategy aligned to business objectives and revenue goals
• Act as a member of the corporate leadership team, contributing to departmental planning and decision-making
• Provide strategic input into product development, GTM strategy, and EOS Dispatch alignment
• Lead cross-functional collaboration with internal teams and external consultants

Brand, Content & Communications

• Define and elevate Rodan's brand voice across all channels and assets
• Lead content strategy across owned, earned, and paid channels (e.g., thought leadership, webinars, case studies, PR, newsjacking and social)
• Oversee PR strategy and media relations, including agency management

Demand Generation & Performance

• Own and scale a multi-channel demand engine (email, digital, paid, events, partnerships)
• Drive booked meetings for sellers as a core performance KPI
• Build robust measurement frameworks to track ROI, funnel performance, CAC, LTV, and attribution
• Optimize the marketing tech stack and implement scalable campaign processes

Cross-functional Collaboration

• Work closely with Sales, Product, and Customer Success to align messaging and GTM plans
• Provide marketing insights to inform product development, pricing, and customer experience initiatives
• Manage and collaborate with internal teams and external consultants to execute marketing initiatives

Qualifications

• 8+ years of progressive marketing experience in B2B SaaS, cleantech, or adjacent industries
• Demonstrated success building or scaling a modern marketing function
• Proven ability to lead brand, content, and demand generation strategies with measurable impact
• Strong analytical mindset: comfortable with accountability for marketing KPIs and budget management
• Prior success leading growth through account based marketing strategies
• Exceptional communication and storytelling skills; background in journalism, PR, or editorial is a strong asset
• Experience managing agencies, contractors, and cross-functional stakeholders
• Thrives in a dynamic, fast-growth environment; entrepreneurial and resourceful
• Bachelor's degree in Marketing, Communications, Business, or related field a preference but not required
• Location: Hybrid - Mississauga HQ (3 days per week expected)

Rodan Benefits Include:

• Salary Range: $120,000k - $150,000k
• Comprehensive health and wellness benefits
• Flexible hybrid or remote work environment
• Generous vacation, wellness days, and annual learning and development budget

Apply Now: If you're a strategic leader passionate about innovation and driving growth in a rapidly evolving industry, we want to hear from you!

Hiring Process
Rodan Energy's hiring process is designed to identify candidates who are the right fit - technically, culturally, and professionally. As part of our process, candidates should be aware of the following:

• Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role.

We respect your time and will provide clear instructions and reasonable timelines for any assignments requested.

Referral Bonus: Do you know someone who would be a great fit for our team? We're offering a $2500 for successful referrals that lead to a hire for this role, effective until further notice. Please connect with Andrew at [email protected].