Overview:The Director of Marketing will oversee the brand and retail marketing activation teams while partnering with Ecommerce and CRM/Loyalty. The role will own the retail marketing strategy nationwide with a designated state of Arizona. This is a management role grounded in driving store traffic, basket size, and repeat visits, with accountability for turning national strategy into consistent, high-performing local execution at the store level with support teams. Beyond retail, this role extends the Story brand across the full consumer journey, connecting in-store experiences to community, culture, and lifestyle touchpoints that build lasting loyalty.
Responsibilities:- Lead and mentor the marketing team by establishing goals, coaching employees, managing performance, and supporting professional development.
- Develop and manage the annual marketing budget, ensuring effective allocation of resources and strong financial stewardship.
- Own national retail marketing strategy with a clear mandate to drive store traffic, transaction volume, and customer retention across all markets and formats.
- Build and manage national promotional calendars, campaign toolkits, and execution playbooks that store teams can activate with consistency.
- Identify market-level performance gaps and deploy targeted retail tactics to close them; localizing national programs where needed.
- Define and enforce standards for in-store merchandising, visual storytelling, signage, and retail environment across all locations.
- Lead the development of campaign toolkits, POS materials, and store-ready assets that execute brand strategy at the shelf and budtender level.
- Own the retail marketing playbook for new store openings from pre-launch community awareness through grand opening and ramp-up periods.
- Establish and manage brand partner and wholesale vendor marketing programs that drive in-store visibility, trial, and sell-through.
- Track and report on key retail marketing KPIs including store traffic, conversion, basket size, promotional lift, and customer retention.
- Use sales data, customer insights, and campaign results to continuously refine strategy and reallocate spend toward highest-performing programs.
- Present performance updates and strategic recommendations to the VP of Marketing and cross-functional leadership.
- Drive consumer engagement through integrated omnichannel strategies; including events, grassroots activations, and community partnerships; that extend the brand beyond the store.
- Plan and execute local market events and community activations that build brand awareness, trial, and affinity in each Story market.
- Collaborate with digital and lifecycle teams to ensure a connected consumer journey from online discovery through in-store visit and post-purchase engagement.
- Analyze campaign performance and customer data to optimize marketing effectiveness, return on investment (ROI), and customer engagement.
- Support acquisition integration efforts by developing marketing transition plans, brand migration strategies, and communication plans for newly acquired markets.
Qualifications & Requirements:- Bachelor's degree in Marketing, Advertising, or a related field; equivalent experience considered.
- 10+ years of marketing experience with a strong retail focus; cannabis experience required.
- Proven track record driving measurable store-level results (traffic, revenue, retention) across multiple markets.
- Experience managing new store openings, retail brand launches, and promotional programs at scale.
- Demonstrated experience planning and executing consumer events, grassroots activations, or community marketing programs.
- Deep fluency in retail marketing mechanics: promotional strategy, in-store execution, local marketing, and omnichannel integration.
- Strong grasp of brand experience principles; able to connect retail strategy to the broader consumer journey.
- Strong analytical skills with the ability to translate sales and campaign data into actionable strategy.
- Demonstrated ability to execute and communicate enterprise-level retail marketing strategies and briefs.
- Strong executive communication and cross-functional collaboration and influence skills.
- Advanced project management capabilities; able to run multiple high-priority programs simultaneously.
- Comfortable operating in a fast-paced, growth-stage environment.
- Familiarity with design tools (e.g., Canva, Adobe Express) and strong collaboration with creative teams/agencies.
Physical Requirements: - Must be able to sit, stand, or walk for extended periods during in-store visits, events, or vendor meetings.
- Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 lbs).
- Ability to travel nationally to support key launches, store openings, and market visits.
- Availability to support occasional evenings or weekends for major launches or events.
Our Benefits:- Paid time off (PTO) including 8 paid holidays per year*
- Medical, Dental, and Vision Insurance*
- 401k retirement savings plan*
- Company paid Short-Term & Long-Term disability*
- Company paid Life Insurance*
- Employee Assistance Program (EAP)
- Employee referral program
- Commuter benefits*
- Product discounts
- Additional compensation incentives (tips, bonuses, etc.)
*For full-time positions only
