5-8 years of experience in marketing or content creation, ideally in healthcare or technology sectors
Proven track record in producing high-quality written content and thought leadership
Ability to translate complex market signals and customer insights into compelling narratives
Experience in demand generation and lifecycle marketing strategies
Strong collaboration skills with cross-functional teams and executive leadership
Familiarity with building a category presence in relevant events and media channels
Responsibilities
Develop and manage Prosper's comprehensive content strategy
Craft high-quality written content personally, rather than solely relying on external resources
Create narratives that establish Prosper's credibility in the patient access field
Drive demand creation through multi-channel pipeline generation strategies
Enhance Prosper's presence with industry analysts and at relevant healthcare events
Implement a structured customer story program that highlights success and engagement
Leverage cross-channel marketing efforts to build consistent demand and brand awareness
Benefits
Collaborative office environment in New York with direct access to leadership
Opportunity to shape and lead marketing efforts and build a team
Engagement with industry analysts, media, and event participation
Exposure to high-impact marketing strategies within a growing company
Potential for personal and professional growth in a dynamic healthcare setting
Full Job Description
Role Overview
Partner with leadership, sales, customers, and internal subject matter experts to shape Prosper's category narrative and bring it to market
Own the content engine, including thought leadership, case studies, blog content, customer stories, and category-defining assets
Drive demand creation through inbound pipeline generation, outbound enablement, lifecycle marketing, and content distribution
Build Prosper's category presence through analyst relations, earned media, and speaking opportunities at relevant healthcare / MSO / PE events
Operate as the early marketing leader for the business, with the opportunity to build a team over time
Work in a highly collaborative New York office environment with meaningful day-to-day exposure to leadership
Core Responsibilities
Content Engine & Category Narrative
Build and own Prosper's content engine across blog, thought leadership, customer stories, category-defining reports, and long-form written content
Personally write high-quality content rather than only briefing freelancers or agencies
Translate customer pain points, market signals, and product insight into content that helps define the patient access category
Develop market-facing narratives that make Prosper the most credible and visible name in relevant patient access conversations
Create content that helps shape the category before buyers have fully formed shortlists of vendors
Customer Stories & Social Proof
Build a repeatable customer story program across case studies, references, testimonials, conference talks, podcasts, and pilot-based proof points
Turn MSO and PE-backed customer wins into compelling external proof that improves market credibility
Partner with customers and internal stakeholders to convert reluctant customers into public references
Help sales teams use customer stories and proof points to improve consideration-set inclusion and demo conversion
Demand Creation & Distribution
Own demand creation across inbound pipeline generation, outbound enablement, lifecycle marketing, and content distribution
Build a repeatable system for turning content into awareness, engagement, and qualified demos
Improve Prosper's visibility in AI-powered search and emerging search behavior as buyers begin researching the category in new ways
Work across channels including website, email, LinkedIn, webinars, and other owned / earned surfaces to create a consistent demand engine
Partner with sales to ensure content and distribution efforts are creating real commercial impact
Category Presence & Market Education
Build Prosper's presence with analysts, media, and industry communities relevant to patient access
Develop relationships and programs across outlets / organizations such as KLAS, Chilmark, Black Book, Becker's, MGMA, Fierce Healthcare, and relevant MSO / PE healthcare events
Help secure speaking slots, conference visibility, and earned media opportunities that expand Prosper's reputation in the market
Educate the market on the category itself, not just Prosper's product, so buyers understand the problem and include Prosper in early evaluations
Execution & Cross-Functional Partnership
Operate with a highly execution-oriented mindset: produce, ship, test, learn, improve
Measure what content, programs, and channels are working and refine output based on performance
Work closely with founders and the GTM team to align marketing activity with company priorities and pipeline goals
Collaborate with product, sales, and customer teams to source ideas, validate messaging, and produce differentiated output
Provide light PMM coverage for launches and positioning iteration as needed, without owning a full PMM function yet
Over time, help identify where Prosper should add additional marketing support, whether through agencies, contractors, or future hires
