DescriptionDirector of Marketing - MultifamilyGaines Investment TrustLocation: Our La Jolla (San Diego) office - this is an office-based position
Type: Full time, salaried, in the office Monday through Friday. You are out of the office only when traveling.
Travel: Quarterly - four multi-market trips a year, covering all 32 communities within twelve months (Dallas, Tulsa, Phoenix/Tucson, Las Vegas, Lawrence KS, and Southern California)
Base salary: $120,000
Bonus: Up to 25% of base, paid on marketing cost reduction and traffic growth
The JobThis is a new position, and it is a builder's job.
Right now an outside agency runs our pay-per-click advertising and manages several of our internet listing accounts. We are bringing all of that in house. We do no social media for our properties at all. Our websites sit on a template platform and do not get updated the way they should.
We are hiring one person to fix all three and to own marketing for all 8,300 units - the budget, the ad accounts, the websites, the social channels, and the brand.
What You Will Do- Take our pay-per-click advertising away from the outside agency and run it yourself, in house
- Bring the internet listing accounts the agency currently manages back under our own control
- Own the Google Ads accounts for every community - build them, budget them, and tune them every week
- Drive cost per lead down and lease volume up, and be able to prove both with numbers
- Build social media for our properties from zero - pick the platforms, create the content, and run it
- Update our property websites yourself - you will be in the template making changes regularly, not sending requests to a vendor
- Build and manage one marketing budget for the whole portfolio
- Negotiate all internet listing contracts as one company instead of 32 separate buyers
- Track every lead - where it came from, what it cost, and whether it turned into a lease
- Own our brand: logo, colors, fonts, signs, photography, video, and floor plans
- Manage online reviews and Google listings for every community
- Visit every property over the course of the year and work directly with regional managers and onsite teams
- Report results to ownership every month in plain numbers
What We Are Looking For- Real hands-on pay-per-click experience - you have personally built and managed Google Ads accounts, not just reviewed an agency report
- You can talk about your own cost per lead numbers and exactly what you did to improve them
- 5+ years marketing apartments, including work across more than one property
- A good eye for web design, and the ability to make changes on a template website yourself
- Social media experience - you have built or run business accounts and know what actually gets engagement
- Experience buying and negotiating internet listing contracts
- Hands-on with Yardi or RentCafe (or a similar system), Google Ads, Google Analytics, and Google Business Profile
- Comfortable in a spreadsheet - you can build a budget and defend it
- Able to work full time in our La Jolla office and travel quarterly to the markets
- Bachelor's degree preferred, not required if the experience is there
Where You Will WorkThis is an office job. You will work out of our La Jolla office in San Diego, Monday through Friday. This is not a remote or hybrid position. The only time you are out of the office is when you are traveling to the markets, which happens roughly once a quarter.
What We Offer- $120,000 base salary
- Bonus up to 25% of base
- Health benefits, paid time off, and holidays
- A seat at the table - you report to ownership and your decisions stick
- A clean slate - you are building this function, not inheriting someone else's
To apply: Submit your resume. Selected candidates will complete a short recorded video interview.
