Delaware North

Director of Marketing, Kennedy Space Center

Delaware North$104K — $140K *
Aerospace & Defense
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, business, or related field required; master's degree preferred
  • Minimum of 8 years of progressive marketing leadership experience in related industries
  • Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion
  • Proven track record of achieving revenue and attendance targets through strategic marketing initiatives
  • Excellent communication and presentation skills to influence executive stakeholders
  • Ability to work nights, weekends, and holidays as needed

Responsibilities

  • Partner with executive leadership to align marketing strategies with revenue growth and attendance goals
  • Develop and oversee integrated marketing campaigns across multiple channels
  • Lead brand strategies to establish the Kennedy Space Center Visitor Complex as an immersive destination
  • Manage digital initiatives to drive ticket sales and repeat visitation
  • Oversee content creation that fosters emotional connections and brand loyalty
  • Mentor a cross-functional marketing team while managing budgets and KPIs

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on various performance metrics
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at hotels and resorts
Full Job Description
The opportunity

Delaware North Parks and Resorts is hiring a full-time Director of Marketing to join our team at the Kennedy Space Center in Me r ritt Island, Florida. As the Director of Marketing, you will be onsite and responsible for leading brand and marketing strategies that position Kennedy Space Center Visitor Complex as an i mmersive, experience-driven destination, firmly rooted in NASA's educational, fact-based, and mission-driven foundation .

If you are a full-funnel marketer with B2C Customer Acquisition Marketing expertise, have strong leadership skills, and a passion for guest experience , apply to join our team!

Pay

Minimum - Anticipated Maximum Base Salary: $104,100 - $140,500 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/ .

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts


What will you do?
  • Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long-term business priorities
  • Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
  • Lead brand and marketing strategies that position KSCVC as both an immersive entertainment destination and an educational attraction.
  • Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
  • Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
  • Lead and mentor a cross-functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets


More about you
  • Bachelor's degree in marketing, c ommunications, b usiness, or related field required ; m aster's degree preferred
  • Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries
  • Strong expertise in digital marketing, content strategy, social media, public relations , and event promotion
  • Own responsibility for achieving revenue and attendance targets through strategic marketing initiatives.
  • Excellent communication and presentation skills, with the ability to influence executive stakeholders
  • Ability to work nights, weekends, and holiday s as needed


About Delaware North

Delaware North is a global hospitality and entertainment company founded in 1915 by Marvin Jacobs. The company is headquartered in Buffalo, New York, and operates in the lodging, sporting, airport, gaming, and entertainment industries. Delaware North has operations in the United States, Canada, Australia, New Zealand, and the United Kingdom. The company is privately held and has been owned by the Jacobs family since its inception. Delaware North is known for its high-quality food and beverage services and has partnerships with several professional sports teams and venues. The company is also involved in several philanthropic initiatives, including the creation of the Parks and Resorts division, which operates several national parks and resorts in the United States.
Learn more about Delaware North
Size
55,000 employees
Industry
Founded
1915

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