Crunch Fitness

Director of Marketing

Crunch Fitness • $90K — $120K *
Tampa, FL 33647In-Person
Consumer Technology
5 - 7 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in senior marketing roles with a focus on digital strategies.
  • Strong written and verbal communication skills with a talent for engaging diverse audiences.
  • Demonstrated ability to execute successful marketing strategies across multiple locations.
  • Proficiency in managing multiple projects with effective prioritization to meet deadlines.
  • Integrity and adherence to professional standards in a regulated industry.
  • Willingness to travel to support various market locations for training and teamwork.

Responsibilities

  • Launch and optimize Facebook ad campaigns for new club openings to ensure cost-effective customer acquisition.
  • Research new digital advertising platforms to broaden marketing reach and enhance effectiveness.
  • Train field teams comprehensively, providing resources for performance improvement.
  • Conduct on-site social media training at clubs, offering tailored support to meet unique needs.
  • Generate and present detailed performance reports regularly to management for strategic insights.
  • Maintain up-to-date performance dashboards and reporting systems.
  • Collaborate with department heads to create compelling content for training and fitness programs.
  • Define monthly social media goals to enhance engagement and align marketing objectives.
  • Analyze club sales reports with the marketing team to uncover growth opportunities.
  • Optimize both social media and website content to maximize lead generation.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • 401K retirement plan.
  • Paid time off (PTO).
  • Life insurance and short-term disability coverage.
  • Complimentary membership at Crunch Fitness.
  • Discounts on personal training sessions.
  • Supportive and dynamic team environment.
  • Opportunities for professional growth in a rapidly expanding company.
Full Job Description
Director of Marketing- Tampa, FL (Corporate Office)

Key Job Functions of a Director of Marketing
  • Launch and manage Facebook advertising campaigns for new club openings, optimizing audience targeting to achieve the lowest cost per acquisition (CPA).
  • Research and evaluate additional digital advertising platforms to enhance advertising reach and effectiveness.
  • Provide comprehensive training and resources to field teams to support their development and improve performance.
  • Visit clubs to deliver advanced social media training and provide hands-on support tailored to their specific needs
  • Generate and complete detailed weekly and monthly reports to track performance and progress and present to management on a weekly and monthly basis.
  • Regularly update dashboards and reporting spreadsheets to ensure they accurately reflect the latest metrics and data.
  • Work with department heads to create content for personal training and group fitness
  • Define and oversee monthly social media objectives to drive engagement and align with overall marketing goals.
  • Analyze and monitor club sales reports in collaboration with the marketing team to assess performance and identify opportunities for growth.
  • Optimize social media and website pages to maximize lead generation and attract potential prospects.


What we look for in a Director of Marketing

  • Proven expertise in senior-level marketing roles, demonstrating strategic oversight and leadership in developing and executing high-impact marketing initiatives.
  • Demonstrated proficiency in crafting clear, compelling written communication and effectively engaging with others through strong interpersonal skills.
  • Expertise in developing and executing marketing strategies that drive results and maintain consistency across various locations.
  • Demonstrated skill in managing multiple tasks simultaneously while prioritizing activities to ensure timely and successful outcomes.
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
  • Open to traveling to various markets as needed to support and enhance business operations and initiatives

The Ways You Can Benefit:

  • Medical, Dental, Vision
  • 401K
  • PTO
  • Life Insurance, Short-term disability
  • Free Crunch Fitness membership
  • Discounted Personal Training Sessions
  • Exciting team environment
  • Growth opportunity in a rapidly growing company


If you're ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY!

About Crunch Fitness

Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine. With the collaboration of exercise instructors the group fitness programming was started at Crunch. Today there are more than 500,000 gym members across the US and operations recently extended to Australia.

Crunch Fitness Careers

There has never been a better time to join the vibrant team at Crunch Fitness—the leading network of fitness centers known for its energetic atmosphere and diverse offerings.

Work You’ll Do

Join Crunch Fitness's industry-leading team to assist individuals in achieving their fitness and wellness goals. At Crunch Fitness, the focus is on transforming lives through dedication, innovation, and leadership in the fitness industry. Lead in a unique role within the marketplace, at the convergence of health, wellness expertise, and digital innovation. Work alongside a dynamic team of fitness and health advisors to help members navigate their personal fitness journeys. Collaborate with the most passionate group of fitness professionals—dedicated to fostering a culture of growth, diversity, and innovation.

Introducing the Crunch Fitness Professional Growth Path

The team is building a market-leading program to offer job opportunities that allow for personal and professional development within the fitness industry.

Do Innovative Work

Join the largest group of fitness experts—dedicated professionals at the intersection of health, industry expertise, and digital innovation.

Drive Innovative Work

Deliver targeted fitness solutions through a depth and breadth of training experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of fitness technology and harness the unparalleled capabilities, global scale, and joint solution development of a leading team.

Future-proof Your Career

Advance as far as your ambition takes you with near-limitless opportunities to grow your career with unmatched training, development, and certification support.

Explore

Discover how Crunch Fitness leads the way in predictive health maintenance and innovative fitness solutions that cater to a diverse clientele.

The Crunch Fitness Leadership and Innovation Initiative

The combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their personal health and fitness. Clients across the globe look to Crunch Fitness for new strategies and solutions to drive health innovation and growth in the digital era.

Stay Connected

Join the Team

Search open positions that match your skills and interest. Crunch Fitness seeks passionate, curious, creative, and solution-driven team players. SEARCH CRUNCH FITNESS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Crunch Fitness.

READ CAREERS BLOG

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Learn more about Crunch Fitness
Size
1,001 employees
Industry
Hospitality & Recreation
* Ladders Estimates

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