Connor Group
• $125K — $200K *Qualifications
Responsibilities
Benefits
Director of Marketing
Reports to: Chief Marketing Officer
Location: This position is open on a national remote basis. Candidates based in the greater Salt Lake City area are strongly preferred and will be expected to work in the office once hired.
The role
The Director of Marketing is the senior marketing leader for our priority markets, solutions, and industries. You will set and run the field marketing strategy that gets the right people to our events and puts our best thinking in front of them. You will work shoulder to shoulder with Business Development and our Partners, as well as a talented group of brand, content, and operations marketers.
What you will own
Field marketing for priority markets, solutions, and industries. Build annual plans with the CMO, Partners, and Business Development for high-priority markets, aligned to growth targets.
The team of leaders across other focus areas. Coach and grow the marketing leaders for other key markets. Guide their execution and their careers. Set and refine systems and ways of working that make their efforts effective, consistent, and scalable.
Ideal Client Profile definitions and marketing inputs to pipeline. Own the process alongside Revenue Operations. Make sure we know our ideal customers well, and the signals that demonstrate their intent. Own grading, lead scoring, and ensuring our ICP and workflows work efficiently and deliver sales.
Performance and event or campaign ROI. Report results to the CMO, Partners, and firm leadership. Sharpen how we measure campaigns and attribution in Salesforce.
Event strategy and execution. Drive the work that fills the room with the right buyers and execute key events flawlessly
Campaigns and thought leadership strategy. Design hard-hitting digital campaigns. Guide the team and our subject-matter experts to produce content that is worth people's time.
Focus area budgets. Plan high-efficiency spend, track it, and partner with Marketing Operations to ensure accuracy. Think about these budget investments in terms of their output, not just their cost.
AI implementation for field marketing. Reimagine the work leveraging agents and a host of AI tools available at Connor Group.
Why you will want this role
Own a large, high-qualityeventsprogram.We put on exceptional events around AI, IPOs, and Private Equity hosted in places like the New York Stock Exchange and the NASDAQ.
Leverage asolid AI foundation. Use Claude Cowork and related MCP connections to multiple apps, as well as AI point solutionsto dothe work better and faster (in that order).
Win and support clients you already know.OpenAI, Uber,Liquid Death,Coinbase, Duolingo, and HubSpot, among many others.
Receivebenefitsthat support real life. Hybrid and onsite work, flexible time off, complete healthcare,a company-match 401K, and paid parental and military leave.
What we are looking for
7+years in B2B marketing, with 3+ years formallyleading peoplerequired.
5+ years of event marketing experiencerequired, includingpersonal responsibility forlarge signature events.
GeneralSalesforceskills and specificlead processing experiencerequired.
Consulting, technology, orprofessional services experience preferred.
A businesseducation is preferred, though deep experience cansubstitute for it.
Sharp attention to detailis mandatory.
A Multiplier-style leader who makes the whole team smarter ().
What success looks like in your first year
Events people are glad they attended, with thestrong ICP-fitbuyers in the room andhigh-value,audience-friendlytouch points before, during, and after.
Campaigns that are well segmented, well timed, and tied to business outcomes.
New qualified leads, a healthy lead-to-opportunity conversion rate, and revenue you can trace.
Compensation
$125,000 - $200,000, depending on experienceand location
15% bonus target; achievement is based on firm and individual performance
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